Tell your story.
Are you being heard? Media stories help you be seen and heard, but media coverage is much more than how many times your company is in the news. Influencing behavior and creating customer loyalty is the real value. Are your media stories bringing customers to you?
Value your story.
Are you asking the important questions that protect the reputation of your brand? Seeing your name in lights is fun when it elevates your company, shows your expertise, and demonstrates commitment and compassion for your customers. What is the reputation of your company?