Twitter Success

There’s a good chance your company already has a Twitter account, but do you really understand the potential impact it can have on your brand? A common mistake that businesses tend to make is not fully understanding the difference between using Twitter and other social media outlets.

Unlike the ever-so-popular (and equally important) Facebook, Twitter serves as a key relationship-building tool between you and your current and prospective customer, business, press and community relationships. Yes, tweeting new content is important – Twitter is indeed, first and foremost, an informational news feed. Spending the time to proactively engage with others, however, is crucial to building your community and increasing followership.

So, if you haven’t had a significant increase in new followers for a while, or you’re simply looking for a more influential role in the Twittersphere, here’s how to step up your game:

Connect with local businesses. Twitter serves as an easy platform to connect with your local community. Maintaining a relationship with the businesses around you is an easy way to build up your followership and nurture those relationships for potential referrals. Think of your favorite restaurants, coffee shops, fitness studios, or even the businesses in your office building. Once they see that you are following them, they’ll want to return the favor. Don’t just leave it at that, though – keep the conversations going. Retweet, reply to and favorite what they are saying to keep tabs on what they’re up to (and they’ll do the same).

Get to know your customers. On the note of business relationships, don’t forget to reach out to your customers too! Did they rave about your service? Thank them. Do they have suggestions? Hear them out. Great pictures of your product? Retweet it. The most successful social media programs typically involve a direct conversation with their customer base, no matter how large.

Build press relationships. No matter what type of industry you’re in, having a handful of press contacts in your back pocket is important. Whether you’re pitching a new product or announcing new company updates, establishing connections with local and national press, editors and bloggers on Twitter is essential. Maximize this opportunity by actively reaching out and engaging with those individuals who could potentially help promote your brand.

Monitor the latest trends. Like other social media outlets are beginning to copycat, Twitter gives you the ability to keep tabs on what’s trending via hashtags. Use them to your advantage by staying up to date on what’s going on in your industry. With the ability to view live, real-time trending feeds, you can fully maximize your chance to join in on the most current conversations and draw the attention of others to your business.

Being proactive takes time, but schedule at least twenty minutes to login and interact daily, and we promise you’ll be an influential twitter maven in no time!

Twitter Engagement

As a business owner, you understand the impact that social media can have on your company. After all, it’s called social media for a reason – you have to be, well, social! However, simply updating your Facebook every couple of days, or retweeting articles every now and then on Twitter is not enough. Effectively engaging on social media, specifically on Twitter, is what makes your company shine above your competitors. It takes time, but it’s definitely manageable. Here are some tips that will help make your Twitter engagement a breeze:

Establish Your Audience
The first step to engaging is identifying who your business is appealing to. You want to publish tweets that will solidify your client base and attract potential clients. Your audience will also include other businesses who are in your industry and local businesses. Pinpointing your target audience will ensure that you’re making the best connections that will help your company grow. 

Have genuine human characteristics
Building a conversation sounds easy enough, right? The important aspect is that you build long lasting relationships with your customers. It’s exciting for a customer to get a retweet or mention from a company because they feel special for being noticed. When talking (or typing), you want to engage with your customer as you would if you were talking face-to-face. It’s essential for brands to embrace human characteristics and not be robotic when engaging. 

Here’s a great example from Austin-based Whole Foods Market. They are a social media powerhouse that’s known for going above and beyond when engaging with their customers.

Whole Foods Social Media

Respond to positive and negative feedback
As a business owner, you know that not all customers will always sing your praises. It’s important for your company to step up to the plate and respond to both positive and negative feedback. You never want to delete the negative comments – this will not only make the situation worse, but it will reflect poorly on your company, causing customers to think that you are dismissing their issues. 

An example of how to appropriately respond to negative feedback is one provided by JetBlue’s social media customer service team.

JetBlue Social Media

Increasing your Twitter engagement can take your business to the next level and differentiate you from your competitors.  Looking for more ways to increase your Twitter engagement? Check out our previous post on how Twitter is quickly surpassing traditional news outlets.