Ah the interview process – it’s an exciting, albeit nervous time for most people. The simple fact is every single interviewer is different and searching for different things. Combine that with the pressure of having to come across as the best candidate while staying true to yourself and not being too cheesy is a professional minefield. That being said, here are three simple tips for absolutely rocking it at your next interview.

  1. Dress The Part– As a rule of thumb, we always suggest you dress a little bit dressier than the place where you’re interviewing requires. Our office usually dresses casually, but that doesn’t mean we want an applicant coming to interview in jeans and a V-neck. Step it up a bit – you’re there to impress!
  2. Breathe– Seriously, just breathe. Silence is not your enemy. Don’t be terrified to pause and collect your thoughts. When you don’t breathe and collect your thoughts, you run the risk of talking yourself in circles and nobody will remember what the question (or answer) was.
  3. Be Prepared– Give yourself plenty of time to get to your interview. If you show up too early, just sit in your car and run over your information one more time. Have a copy or two of your resume, cover letter and any work samples that you have. We also suggest you have a copy of you portfolio just in case. And, for the love of all that is good, have some questions prepared to ask at the end of the interview.

Think you’re ready to put your interview skills to the test? You’re in luck! Wellington Group Marketing & PR is hiring our next rockstar intern. Interested? Send your resume, cover letter and writing samples to Sarah Smith at sarah@wellingtongrouppr.com.

As PR girls, it’s our job to know current events and be up-to-date on what’s happening in our industry. If we want to produce awesome work for our clients, we’ve got to make sure we aren’t missing a beat! Marketing, public relations and social media are industries that are evolving every single day so we are constantly updating each other on new strategies and ways to get things done. We never stop learning and we wouldn’t want it any other way. We do our fair share of blogging, but we still look to other awesome blogs to keep us on the ball. We’ve put together a list of must-read blogs to get you inspired and help you stay up-to-date on industry news no matter how busy you are.

nyc PR girls – This blog might be our favorite. We love Adrianna and Meg’s blog because they write on a variety of topics from pitching and getting press coverage, to advice on applying for jobs.

PRNewser – Before we hit the hay each night, this is the blog we are reading. It covers the inner working of the PR industry and keeps us up-to-date on the latest industry news that we can’t afford to miss. When we need to know what works, what doesn’t and why, this is the blog we go to!

SocialTimes – Looking for a one-stop-shop for learning all things social media? SocialTimes is the blog for you! From breaking Facebook news to the latest Instagram trends, SocialTimes has the inside scoop.

PR Blonde – Lauren describes her blog as “a little industry and a little fun” and we have to agree. She shows us what happens behind some of the most popular brands in our industry along with tips on how to be the best PR girl we can be. It’s also worth noting how incredibly sweet she is. Trust us, you’ll love her and her blog!

Copyblogger – We love Copyblogger because it offers valuable information to help stay up-to-date on what all is going on in the marketing world. Every week Copyblogger brings us original and relevant content that often teaches us how we can be reaching our client’s target audiences in the most efficient way.

Do you have any favorite blogs from the PR/marketing/social media world? Tell us in a comment below!

Photo courtesy of nycprgirls.com, prblonde.com, adweek.com/prnewser, adweek.com/socialtimes and copyblogger.com

Here at Wellington Group Marketing & PR, we work hard so that when the workday is done we are able to return home to exercise, play with the kiddos, cook yummy meals and maybe even binge-watch our favorite shows on Netflix. Our awesome Boss Lady, Dawn, left the corporate life to create an environment for an open-minded team to laugh loudly, speak openly and embrace their weird and wacky ways while still having time to enjoy their life outside of work. So how do the ladies of Wellington Group Marketing & PR maintain a work-life balance? Here are our tips:

 

  1. To-do Lists – We can’t stress enough how beneficial it is to write a to-do list for each day, week and maybe even month. It has been proven that people who write their goals down on paper have a better chance of achieving them. Yep, it’s time to close the notes tab on your smart phone and pull out the old notebook. We each write lists for work and for our personal lives, and it has changed our lives for the better!

 

  1. Be Realistic– Don’t put too much on your plate if you know you can’t do it. Allocate a manageable amount of tasks to complete so you feel accomplished at the end of the day and not overwhelmed. This way you can have some free time for yourself.

 

  1. Make a Schedule – Schedule your tasks ahead of time so that you give each item on your to-do list the attention it deserves. Make sure you schedule a specific time for yourself to relax, exercise or do chores in addition to your work tasks. Both are equally important!

 

  1. Prioritize – Put the “must do’s” at the top of the to-do list and get them done first. If hanging out with friends is considered a “must do” put it at the top of your list! NYC PR Girls has a great idea with their Life Balance Pyramid. Check it out and make your own pyramid to focus on where your priorities are.

 

How do you maintain a work-life balance? Leave us a comment below!

storytelling

As a full service public relations, marketing and communications firm, we often get asked, “So.. what’s really the difference between marketing and PR?” The short answer? Not a whole lot, but there are definitely distinctions between the two that we would like to expand on.

Let’s start with the official definitions:            

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. –The American Marketing Association

Public Relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. –Public Relations Society of America

The fine lines that separate marketing from PR really revolve around the fact that marketing has a main goal of sales and profit, while PR focuses on the mutual understanding between the organization and its publics along with positive perceptions. In terms of measurement, marketing looks mainly at the short-term results, while PR looks mainly at the long-term results that stem from meaningful conversations with potential customers.

Some activities that fall under the marketing umbrella include:

  • Website
  • Blogging
  • SEO
  • Coupons

Those that fall under the public relations umbrella include:

  • Media relations
  • Crisis Management
  • Social Media
  • Awards

As more and more of our activities have migrated online, the lines between marketing and PR have blurred even further. What makes the two go so well together is the storytelling aspect. Both marketing and PR work to communicate a story so that the organization can gain customers, drive revenue and/or foster positive perceptions.

Public relations creates an environment where marketing can thrive and vice versa. This is the “mash-up” of industries that we are witnessing. It’s all public facing, revenue-driven and necessary for long-term growth. Smart businesses shouldn’t choose between the two, but instead, incorporate them both. Watch out for this throughout 2014 – the industries are only becoming closer!