As PR girls, it’s our job to know current events and be up-to-date on what’s happening in our industry. If we want to produce awesome work for our clients, we’ve got to make sure we aren’t missing a beat! Marketing, public relations and social media are industries that are evolving every single day so we are constantly updating each other on new strategies and ways to get things done. We never stop learning and we wouldn’t want it any other way. We do our fair share of blogging, but we still look to other awesome blogs to keep us on the ball. We’ve put together a list of must-read blogs to get you inspired and help you stay up-to-date on industry news no matter how busy you are.

nyc PR girls – This blog might be our favorite. We love Adrianna and Meg’s blog because they write on a variety of topics from pitching and getting press coverage, to advice on applying for jobs.

PRNewser – Before we hit the hay each night, this is the blog we are reading. It covers the inner working of the PR industry and keeps us up-to-date on the latest industry news that we can’t afford to miss. When we need to know what works, what doesn’t and why, this is the blog we go to!

SocialTimes – Looking for a one-stop-shop for learning all things social media? SocialTimes is the blog for you! From breaking Facebook news to the latest Instagram trends, SocialTimes has the inside scoop.

PR Blonde – Lauren describes her blog as “a little industry and a little fun” and we have to agree. She shows us what happens behind some of the most popular brands in our industry along with tips on how to be the best PR girl we can be. It’s also worth noting how incredibly sweet she is. Trust us, you’ll love her and her blog!

Copyblogger – We love Copyblogger because it offers valuable information to help stay up-to-date on what all is going on in the marketing world. Every week Copyblogger brings us original and relevant content that often teaches us how we can be reaching our client’s target audiences in the most efficient way.

Do you have any favorite blogs from the PR/marketing/social media world? Tell us in a comment below!

Photo courtesy of nycprgirls.com, prblonde.com, adweek.com/prnewser, adweek.com/socialtimes and copyblogger.com

Staying organized at work can be a challenge, especially when you’re working in the marketing and public relations industries. Everyday something new comes up, and you have to completely re-think your schedule and update your planner (we are nothing without our planners!) Good news is – we thrive on the nature of our industry. As PR ladies, we are pros at accepting change and quickly reorganizing our schedule to get the priorities done. So how do we stay organized each day? Read on for some of our secrets!

  • Tidy up: Keeping your desk tidy is the first step to staying organized at work. A clean desk without distractions and clutter will help you focus on the task ahead. If you have trouble keeping your workspace clean and neat, just take five minutes everyday to tidy up. Trust us, you will be way more relaxed throughout your day.
  • Create your to-do list at the end of each day: That’s right. Before you leave the office take some time to write down your to-dos for tomorrow. Doing so allows you to mentally prepare for tomorrow and ensure that you won’t start off the day stressed.
  • Ensure everything has its own space: Public relations has the reputation of being a hyper-organized person’s career. In our office that stereotype rings true. We obsess over folders and structure. Our emails, files and paperwork are all in correctly labeled folders and there may be color coordination involved, don’t judge. If you’re anything like us, you’ll feel much more centered when everything is where it belongs.
  • Make your space work for you: We can’t all have a corner office over looking a beautiful skyline, but we can take a few steps to make our work environment work for us. Here in our office, we despise florescent lighting. Instead, we light up our office with lamps that create an environment that keeps us calm and relaxed.

How do you stay organized at work? Leave us a comment below!

 

 

storytelling

As a full service public relations, marketing and communications firm, we often get asked, “So.. what’s really the difference between marketing and PR?” The short answer? Not a whole lot, but there are definitely distinctions between the two that we would like to expand on.

Let’s start with the official definitions:            

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. –The American Marketing Association

Public Relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. –Public Relations Society of America

The fine lines that separate marketing from PR really revolve around the fact that marketing has a main goal of sales and profit, while PR focuses on the mutual understanding between the organization and its publics along with positive perceptions. In terms of measurement, marketing looks mainly at the short-term results, while PR looks mainly at the long-term results that stem from meaningful conversations with potential customers.

Some activities that fall under the marketing umbrella include:

  • Website
  • Blogging
  • SEO
  • Coupons

Those that fall under the public relations umbrella include:

  • Media relations
  • Crisis Management
  • Social Media
  • Awards

As more and more of our activities have migrated online, the lines between marketing and PR have blurred even further. What makes the two go so well together is the storytelling aspect. Both marketing and PR work to communicate a story so that the organization can gain customers, drive revenue and/or foster positive perceptions.

Public relations creates an environment where marketing can thrive and vice versa. This is the “mash-up” of industries that we are witnessing. It’s all public facing, revenue-driven and necessary for long-term growth. Smart businesses shouldn’t choose between the two, but instead, incorporate them both. Watch out for this throughout 2014 – the industries are only becoming closer!