True Food Kitchen

The Opportunity

True Food Kitchen, a famed restaurant concept inspired by the principles of Dr. Andrew Weil’s anti-inflammatory diet, was looking to generate awareness within the Austin community and establish partnerships with like-minded businesses and influencers.


From well-planned grand opening parties to building relationships with key Austin media, the restaurant received more than 14,790,000 media impressions within the first three months of opening and hosted one of the brand’s most well-attended grand opening events to date.


“The team at Wellington Group Marketing & PR quickly understood how important it is for a brand like True Food Kitchen to make its entrance into a food-centric market like Austin.  As our PR partners for the grand opening, Wellington Group Marketing & PR helped us find the right mix of media, influencers and local food enthusiasts to help us celebrate what was one of the brand’s most best-attended grand opening events yet.”
– Shannon Keller, Director of Marketing, True Food Kitchen