Hot Dang

The Opportunity

To put these delicious burgers squarely on the Austin map, this fun and spunky all-grain burger company needed to raise awareness through media coverage and sampling to get more people saying HOT DANG!


Secured media placements caught the attention of their distributors and retailers, pushing them to the front of the stores and leading to increased sales and brand awareness.


“The phrase I keep using over and over for the Wellington Group team is: ‘you guys are the BOMB!’ From the constant care and attention they provided, to the bomb diggity media coverage we received that helped increase sales, I can say the WG team is seriously dang good y’all.”
– Martha Pincoffs, Founder & CEO of The Hot Dang.