The Barre Code, a national boutique fitness studio based in Chicago, was looking to create buzz around the opening of an Austin location. The studio needed to raise awareness through media coverage and host events where they could create an authentic relationship with the local Austin community.
Through well-planned pop-up classes, a stellar grand opening party and by cultivating conversations with key Austin media, the studio was able to build a community of Barre Code loving rock stars and reach a diverse clientele.
“Thanks to Wellington Group Marketing & PR, we were able to develop a strong brand recognition pre-opening due to the partnerships they established in the community and with media. The WGPR team was warm and friendly, going beyond the call of duty and always made us feel top priority – we made the perfect pair.”
– Cami Kirschner, owner of The Barre Code Austin