It’s no secret that social media has become a hotbed for marketing. We’ve talked a lot about how to leverage your brand on Facebook, Twitter, Instagram/Vine, Pinterest and even on social review sites. But what about LinkedIn?
Although it may not be the obvious choice when looking for social media sites that will enhance engagement, it’s definitely one you should be part of. In fact, 50% of LinkedIn members have stated that they are more likely to purchase from companies that they engage with on the site. So if your company doesn’t have a LinkedIn page, you better open an account now! Here are a few tips to help your company make the most out of engaging:
Update Your Company Profile
Don’t be shy when filling out your company’s page. Describe your products and services, post informative videos, and let people know about your company’s culture. Posting content regularly will not only help your SEO position, but it will also provide a great way to drive traffic back to your brand’s site.
Keep It Relevant.
As with any social network, marketing success on LinkedIn comes down to relevancy. Given LinkedIn’s user base, it’s important to post professional content, such as sharing articles pertaining to your particular industry, announcing company updates, or posting relevant blog posts. And if you really want to stand out, try focusing on images and eye-grabbing headlines. You can even get creative in your outreach – check out this effort by Hanes!
Use Groups For Good.
Groups are a great way to market your brand’s message while connecting to consumers directly. Explore the different groups that are currently out there – you might find a few that pertain to your business. It’s also a good idea to create your own industry-related group to establish your company as a thought leader. Build your following by targeting your own employees first. If your member base needs an additional boost, utilize LinkedIn’s business ads to promote your group to outside users. Once they’re there, get to talking!
If used correctly, LinkedIn can be a great way for businesses to get social with professionals. As the network continues to grow, we can’t wait to see the creative ways that brands use it next. So, what do you have to lose? Jump in and watch your business thrive!