We’ve already covered some pretty great marketing campaigns in the past, like the Google Android and KitKat partnership, as well as the Twinkies comeback. But what makes these campaigns so effective, you might ask? Well, we’re here to break it down:
Great campaigns have a story, theme and strategy behind them. Before you jump right into the tactics and messaging, it’s important to have a clear statement of strategy and goal for what you want to achieve. Is it awareness? Is it action? Understanding what your campaign aims to do will guide you and your team as you make the campaign come to life.
Another important element is knowing whom your campaign aims to reach. Analyze your target market and tailor the campaign message to them. Nowadays, you have to utilize multiple channels to get you message through the clutter in order to reach your target. It’s all about sending the right message to the right person at the right time. In order to keep your audience engaged, you need to continue the conversation and foster a relationship with your target so that you stay top of mind. There’s tons of marketing software out there that can help you deliver a series of messages through different channels in a timely fashion, thus nurturing the relationship with your potential customer/client.
An effective marketing campaign is strategic from beginning to end. If you are looking for more advice or guidance, feel free to contact us! We’d love to help.