It takes passion, courage and a lot of drive to chase after a dream, especially one that requires showcasing your talent on stage in front of an audience! We are very excited to announce that our friend and fellow entrepreneur (owner of Pigtail Media), Cierra Jesperson, has done just that and is releasing her first CD and performing in her first show next week.

Cierra is an inspiration and a great example of what happens when you follow a dream.  She explains in her newsletter, she has wanted to sing her entire life but has put it on the backburner until now. Cierra is ready to show everyone what she’s been pouring her heart into for the past three years and invites you to join her at her debut event.

Date: Wednesday, November 7th

Time: 7:30-9:30 p.m.

Place: Pelóns

Check the Facebook event page for updates

 

You can also support Cierra in other ways:

Listen to her music and buy her debut album

Like her Facebook page

Follow her on Twitter

 

We’re looking forward to attending the following event hosted by Entrepreneurs’ Organization Austin. It is free and open to everyone, so grab your spot soon!

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Keynote Speaker, Sharon Birkman, Teaches Attendees Through The Birkman Method® How to Be Successful Entrepreneurs and Leaders

What:

Entrepreneurs’ Organization (EO), a global network of entrepreneurs, today announced it will host a free half-day conference on November 15 for entrepreneurs and business owners in the Austin-area. World-renowned speaker, Sharon Birkman, will speak on The Birkman Method® and how it can help entrepreneurs be successful as business owners and leaders.

The Birkman Method is an industry-leading personality assessment and related reports that allows people to manage accurate self-awareness through reliable metrics. These metrics will be used to help conference attendees learn what is required and needed to self-motivate and how to recharge to be more effective, how to manage stress behaviors and minimize stress reactions, where he/she will excel, contribute, and how he/she will communicate and lead.

Why:

In a 24-hour period, EO chapters around the world will host events designed around the theme “Thrive” to drive business growth and innovation for entrepreneurs and business owners. EO24 represents 24 hours of global entrepreneurial innovation and knowledge sharing and offers real-time learning to help drive economic growth in 42 countries. EO members from around the world share their entrepreneurial wisdom to inspire and support the next generation of entrepreneurs.

On November 15, events will be streaming live at http://events.eonetwork.org/eo24/.

Who:

Central Texas entrepreneurs and business owners are welcome.

When:

Thursday, November 15

8:30 a.m. – registration and networking

9 a.m. – 11:30 a.m. – presentation

What Else:

Attendees must complete The Birkman Method assessment prior to the conference. A link to the assessment will be provided upon online registration and must be completed by November 5. A cursory report will be emailed upon completion of the web-based questionnaire. Keynote speaker Sharon Birkman, will provide a comprehensive report and interpretation of the results during the event.

Where:

Headspring HQ

10415 Morado Circle, Building 3, Suite 300

Austin, TX  78759

(512) 459-2260

Register:  

To register, go to http://eoaustin24.eventbrite.com. A link to The Birkman Method assessment will be emailed to each attendee upon registration. This must be completed by November 5.

Cost:

Free (estimated value $475). Attendees must pre-register and complete The Birkman Method assessment in order to attend. The assessment must be completed by November 5. Only 75 seats are available.

About Entrepreneurs’ Organization

The Entrepreneurs’ Organization (EO) is a dynamic global network of more than 8,000 business owners in 40 countries. Founded in 1987 by a group of young entrepreneurs, the year 2012 marks EO’s 25th anniversary. With its transformative experiences and unparalleled peer network, EO transforms the lives of the entrepreneurs who transform the world. EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life. Membership in one of EO’s 120 chapters is by invitation only; the average member is 41 years old with annual revenues of US$17.3 million. For more information on EO, visit www.eonetwork.org or call +1.703.519.6700.

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Headspring Hosts Inaugural Austin GiveCamp Event

AUSTIN, TX (Oct. 8, 2012) – Headspring, an Austin-based custom software development company, today announced that Central Texas GiveCamp, a three-day collaboration of software development teams building websites for eight local nonprofit organizations, resulted in $75,000 worth of in-kind services.

Forty-nine GiveCamp volunteers gathered at the Headspring corporate offices for a three-day marathon and donated approximately 1,029 hours of time. GiveCamp is a national initiative held annually in cities across the U.S. and this year was hosted in Central Texas for the first time.

“Headspring was excited and honored to host the first Central Texas GiveCamp,” said Dustin Wells, CEO of Headspring. “Developers worked non-stop during the weekend to create software systems that will help nonprofit organizations run more efficiently. We were proud to support the hard work and dedication of these amazing organizations.”

Software developers gathered at the Headspring office to update the websites for eight local nonprofit organizations, including Arlington Urban Ministries, A.S.P.I.R.E. (Awarding Students and Promoting Increased Rigor in Education), Austin Partners in Education, Bluebonnet RCD, Texas Hill Country RCD, Texas Kidney Foundation, TexVet, and Big Dogs, Huge Paws. Website updates included design elements, automated donation processes, donor databases, and more.

“The results of the weekend were inspiring, and we are glad to have been part of it,” said Ellen Tucker, Director of Member Services for Texas Association of Nonprofit Organizations (TANO). “This type of collaboration is essential to the well being of the nonprofit sector – and a true gift from those involved in making a difference. These nonprofits and their stakeholders will see positive results from the hard work and great results.”

To learn more about Central Texas GiveCamp, please visit http://ctxgivecamp.org. For more information about TANO, visit www.TANO.org.  To learn more about Headspring and its community initiatives, follow Headspring on Facebook at http://www.facebook.com/HeadspringAustin and Twitter at http://www.twitter.com/Headspring.

About Headspring                                                                                                          

Headspring delivers custom business applications to help growing companies. The Austin-based company has proudly served Texas businesses since 2001. Headspring is committed to helping local companies compete in their markets by delivering custom business applications for growing companies using consultative and collaborative processes. Headspring provides customers with maintainable custom applications to fit business specific needs to enable continued growth and efficiencies. In 2009, the company was named #127 on Inc. 500, the exclusive ranking of the nation’s fastest-growing private companies. For more information, go to www.headspring.com or call (877) 459–2260.

 

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Headspring & 1st Down Technologies Launch App That Delivers Complete Playbook Tool for Youth League Coaches and Players 

AUSTIN, TX – Sep. 6, 2012, Headspring, an Austin-based software development company, today announced the launch of FirstDown PlayBook™ Youth, a football app for mobile and tablet devices developed for 1st Down Technologies, LLC, an Austin-based sports software company.

FirstDown PlayBook™ Youth app is a tool for youth league football coaches and players to browse formation packs full of professionally drawn plays, create playbooks, and develop practice and game plans. The app also allows users to print the coach’s playbook and player wristband sheets.  Using HTML5 technology, the playbook is web-based and gives coaches and players immediate access on multiple mobile and tablet devices. Real-time changes can be made offline during football games and updated online when an Internet connection is available.

“Working with the team at 1st Down Technologies on this innovative football app has been a lot of fun,” said Kevin Hurwitz, chief architect of Headspring. “By creating the program with HTML5 versus iOS, the technology is compatible on virtually all mobile and tablet devices, which allows flexibility and caters to the different platforms used by coaches and players.”

Coach Charlie Coiner, 27-year veteran at both the NFL and NCAA levels, and current assistant coach of a division one NCAA football team, founded 1st Down Technologies in 2011.  His goal was to help coaches at all levels spend more time developing youth football players and less time consumed with designing plays. For more information about 1st Down Technologies, visit www.firstdownapp.com.

“We’re excited to launch this app just in time for football season,” said Keith German, Business Operations Executive of 1st Down Technologies. “The Headspring team was instrumental in making our vision a reality.  The entire process was seamless and we are excited to offer an app that will help take youth football coaching and player development to new levels.”

About Headspring                                                                                                          

Headspring is a custom application development and consulting firm, helping businesses leverage the maintainable custom software needed to keep competing and leading in their industries. The Austin-based company has proudly served Texas businesses since 2001. Headspring is listed in the Austin Business Journal’s Best Places to Work in 2012.  In 2009, the company was named #127 on Inc. 500, the exclusive ranking of the nation’s fastest-growing private companies. For more information about software application development, visit www.headspring.com. 

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Fourth Annual NARS Brought Together Recovery, Remarketing and the Lending Industry for Insightful Discussions

Dallas, TX – April 10, 2012, American Recovery Association, Inc. (ARA), the world’s largest association of recovery and remarketing professionals, is proud to announce the success of its fourth annual industry event, the North American Repossessors Summit (NARS).

Nearly 500 people in the collateral recovery and remarketing industries, including collateral recovery professionals, clients and vendors from across the U.S., unified in Dallas on March 23–24, 2012, to participate in NARS 2012. The summit focused on open and collaborative discussions to address and improve the industry’s challenges and complexities.

Key industry leaders were a crucial component of NARS and participated as speakers and panelists. Keynote Speaker Mike Goins, Head of Deficiency Recovery U.S. at TD Auto Finance, gave an eye-opening and encouraging presentation about the future of the industry, emphasizing the importance of company analytics to prove greater value in the industry. Michael Dougherty, Managing Partner of Weltman, Weinberg & Reis, gave attendees insight on the Consumer Financial Protection Bureau and how to prepare for its effects. Industry clients from Westlake Financial Services, CitiFinancial Remarketing and Recovery, TD Auto Finance, and Bank of America discussed issues and questions from the audience, providing insight to attendees.

“This year’s NARS was phenomenal and ARA is very proud to host it for the industry,” said Mary Jane Hogan, president of ARA. “NARS gave us the platform and opportunity to discuss key issues and topics in our industry, along with proposed solutions and better understanding for attendees.”

With industry unification as the event’s main goal, NARS also brought together representatives from five industry organizations – ARA, Time Finance Adjusters, National Finance Adjusters, Recovery Specialist Insurance Group, and Allied Finance Adjusters – to discuss the challenges of the industry and how unification and associations can help create solutions for the industry.

About American Recovery Association, Inc.

American Recovery Association (ARA) is the world’s largest association of recovery and remarketing professionals. ARA members specialize in locating and repossessing collateral on behalf of lending institutions including banks, savings institutions, finance companies, credit unions, rental/leasing companies, and auto, truck and equipment dealers. A non-profit association, ARA members serve 27,000 national and international cities. All members are certified independent business operators. For more information, call 972.755.4755 or visit the website at www.repo.org.

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Our customer, Headspring, was featured in the Austin Business Journal today and fellow Accelerator member, Jackie Anderson who is the owner of EPA Systems, was quoted. Congratulations!

http://www.bizjournals.com/austin/print-edition/2012/04/06/software-maker-headspring-grows.html?ana=e_ph

Software Maker Headspring Grows

Christopher Calnan Staff Writer – Austin Business Journal

After withstanding a decline in government contracts, software developer Headspring LP is tripling its office size and kicking in hiring plans in response to greater demand.

Austin-based Headspring is relocating in June for the second time in less than two years, moving from a 4,233-square-foot office on Spicewood Springs Road to an 11,319-square-foot space in the Avalon Building in Northeast Austin.

CEO Dustin Wells said nearly tripling the firm’s space would enable it to offer more options to its workers and clients. But he also plans to use the additional space to host community organizations and local user groups.

The shift comes after Headspring formed a sales and marketing division following a decline in state and local government contracts during 2010, Wells said.

Business intelligence software — applications that give business owners data to improve profitability — is the most popular type of customized software developed for clients, he said.

Clients typically operate in retail, oil and gas industries, he said.

One customer, Austin-based consulting firm EPA Systems Inc., enlisted Headspring to develop federal compliance software for clients operating natural gas wells. The monitoring software is based on the specifications listed in a 600-page regulation by the U.S. Environmental Protection Agency, EPA Systems Principal Jackie Anderson <http://www.bizjournals.com/austin/search/results?q=Jackie%20Anderson>  said.

She interviewed three software developers but selected Headspring because she wanted a firm that would interact with her on a regular basis while tweaking the software.

“One thing I would need to do is be in constant communication,” Anderson said. “I really need them to function like a department.”

In 2001, Wells launched Austin Data Works, which was renamed Headspring Systems in 2005. The firm has since shifted from website production to customized software development. By 2010, Headspring grew to 28 employees and logged $3.5 million in revenue during 2009.

(Page 2 of 2)

But revenue declined to $2.8 million in 2010 before rebounding during 2011 with a $4.2 million, a 47 percent increase.

This year, Wells is projecting revenue of $7 million to $8 million. As a result, the company plans to promote all 25 employees this year and hire two workers per month for the next 12 months.

The overall software market size reached $509 billion during 2011 and is projected to grow 6.2 percent this year, according to Massachusetts-based Forrester Research Inc. (Nasdaq: FORR).

Wells considers Headspring’s main competitor to be Catapult Systems Inc., an Austin-based consulting firm founded in 1993. It now employs 300 workers operating from offices in Dallas, Houston, San Antonio, Denver, Tampa, Fla. and Washington, D.C.

Last year, Catapult Systems was awarded the 2011 “Microsoft Worldwide Digital Marketing Partner of the Year.”

At Headspring, Wells said the biggest challenge he’s had to deal with was having enough workers on staff to offset growth while continuing to stay lean. Although Catapult operates with multiple offices nationally, Wells plans to keep Headspring in the Lone Star State before branching out to others.

“I think we’ll be forced to do that eventually,” he said. “But we’ll focus on Austin and Texas right now.”

Knowbility’s 14th Annual Accessibility Internet Rally Gives Volunteers a Chance to Help Nonprofits Impact the Community

AUSTIN, TX – Feb. 29, 2012, Knowbility, a nonprofit organization providing technological accessibility training and consulting to support children and adults with disabilities, is proud to announce that 30 web developers, seven nonprofit organizations, and many judges, volunteers and supporters have participated in the 14th Annual Accessibility Internet Rally (AIR).

The local competition was held on Feb. 11, and five teams of web developers worked with their assigned nonprofit organizations non-stop from 8 a.m. to 5 p.m. Austin-based Headspring, a customized software development company, was one of the seven teams, including two additional teams who participated virtually, that participated in the event. The team, Headspring Hurwitzes included Mahendera Mavani, Deran Schilling, and Anne Epstein from Headspring.

“AIR is an energizing event and we were excited and honored to help Texas TERA update their website,” said Anne Epstein, Headspring Senior Consultant. “The Headspring team is proud to empower the nonprofit by making its website more accessible for its users.”

The winners of the competition will be announced at the 2012 Dewey Ceremony & AIR-Interactive Awards – an official SXSW® Interactive Awards show. The event, hosted by Knowbility and SXSW Interactive Festival will be Sunday, March 11, 2012 at St. David’s Episcopal Church from 7 p.m. to 9 p.m.

“The 14th Annual Accessibility Internet Rally was an exciting event this year,” said Sharron Rush, Executive Director & Founding Member of Knowbility. “The nonprofits will benefit greatly from the hard work of these enthusiastic teams.”

Started in 1999, the Accessibility Internet Rally is a web-development competition between teams of volunteer web developers who learn accessible design skills and build a website for nonprofit organizations in their community. The competition aims to help nonprofits in the community and teach the importance of making information technology accessible for all people, including those with disabilities. This year, the nonprofits included ADAPT of Texas, All Blind Children of Texas, Austin Speech Labs, Phronesis Media, and Texas TERA.

The 2012 Dewey Ceremony & AIR-Interactive Awards will honor Dewey Winburne, co-founder of the SXSW Interactive Festival, and those contributing to society by using technology for good. The event is open to the public, and admission to the event does not require a SXSW badge. For more information, visit http://dewey2012.eventbrite.com.

About Knowbility

Knowbility, Inc. is a 501(c)(3) nonprofit organization whose mission is to support the independence of children and adults with disabilities by promoting the use and improving the availability of accessible information technology. Knowbility strives to help customers make the Internet and other technologies accessible to people who are blind, visually impaired, hearing impaired, have mobility impairments and cognitive or learning disabilities. For more information, go to www.knowbility.org.

About Headspring

Headspring is a custom software development and consulting firm, helping local businesses gain the maintainable custom applications needed to keep them not only competing, but leading their marketing. Headspring is a committed partner, fully engaged and passionate about their partners’ work. The Austin-based company has proudly served Texas businesses since 2001. In 2009, the company was named #127 on Inc. 500, the exclusive ranking of the nation’s fastest-growing private companies. For more information, go to www.headspring.com or call (877) 459–2260.

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Headspring COO Steps In As President to Continue Growth in 2012

AUSTIN, TX – Feb. 7, 2012, Headspring, a custom software provider, today announced the promotion of the company’s COO, Jeffrey Palermo, to president and COO as part of the transition of its executive leadership team. Palermo will be responsible for the day-to-day operations of the company and will lead Headspring’s high-growth trajectory, which includes hiring two new employees per month in 2012. The company has also set a goal to promote the existing twenty-five employees within the company in 2012.

“In an effort to build Headspring as a self-sustaining organization that is not dependent on the founder, Palermo will take on more day-to-day responsibilities,” said Dustin Wells, CEO and former president of Headspring. “He has taken responsibility and built a management team for the past two years to handle the operations and accounting functions of the business, and I will be able to focus on strategic areas of the business, including a direct focus on building and maintaining a strong culture, exploring new areas to diversify revenue, and developing the future leaders within Headspring.”

Headspring had a productive 2011, which included a 47 percent growth in revenue and a 162 percent increase in the number of clients the company is serving through software development and software consulting projects. Among Headspring’s current 55 clients are government agencies, one of the largest retailers in the world with more than 200 stores, and EPA Systems and its client, one of the largest oil and gas companies in the world. Headspring is developing a software solution to help the company conform to new U.S. Environmental Protection Agency (U.S. EPA) regulations.

“Our dedicated team of experts and our ability to bring innovative ideas to the table helped us expand in 2011,” said Palermo. “We are proud of our team and our work and look forward to continued growth and success in 2012.”

In addition to revenue growth and an expanding client base, Headspring has hired three new employees in 2012 and will continue to provide valuable developer training and training boot camps. Headspring was also chosen as the winner of the 101 Best and Brightest Companies to Work For™ award in 2011 for its positive impact on the community and its employees.

About Headspring

Headspring delivers custom business applications to help growing companies. The Austin-based company has proudly served Texas businesses since 2001. Headspring is committed to helping local companies compete in their markets by delivering custom business applications for growing companies using consultative and collaborative processes. Headspring provides customers with maintainable custom applications to fit business specific needs to enable continued growth and efficiencies. In 2009, the company was named #127 on Inc. 500, the exclusive ranking of the nation’s fastest-growing private companies. For more information, go to www.headspring.com or call (877) 459–2260.

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The annual SXSW conference will take over Austin next month and our client, Far West Capital, is giving you the chance to win a Platinum Badge!

SXSW

This badge, worth over $1,000, will give you access to all parts of the conference – music, film and interactive. You have until 4:00 p.m. CST today, February 9, 2012 to enter the contest. To enter and for more details, visit the Far West Capital website.

SXSW is a great opportunity to learn, discover and enjoy the newest and best technologies, musical artists, and films. We always look forward to all the great sessions and networking events! To learn more about SXSW, visit their website.

Summit Takes Participants to NARS 2012 Boot Camp to Adapt to Survive in a Changing Industry

What:

American Recovery Association, Inc. (ARA), the world’s largest association of recovery and remarketing professionals, is excited to announce Mike Goins, Head of Deficiency Recovery U.S. at TD Auto Finance will keynote its premier annual industry event, the 4th Annual North American Repossesssors Summit (NARS). In addition, for the first time in industry history, representatives from five major industry associations – Time Finance Adjusters, National Finance Adjusters, Recovery Specialist Insurance Group, Allied Finance Adjusters and ARA – will be featured on two panels Acting on the Challenges of Our Industry – From Talk to Action on Friday (for recovery agents only) and What Should You Expect from An Association? on Saturday.

NARS provides attendees with a full program of insightful, forward-looking and industry-impacting discussions lead by key industry leaders. Recovery and remarketing professionals from around the country, clients from lending companies, and many other industry leaders will attend and participate at NARS 2012. Featured speakers include: Michael Dougherty, partner at Weltman, Weinberg & Reis; Jack Tracey from the National Automotive Finance Association; Bill Butterfield from TD Auto Finance; Steve Norwood of Consolidated Asset Recovery Systems Inc. and many more.

Session topics include: Direct, Forwarding and Facilitation Models: Know, Understand, Educate and Adapt; Additional Revenue Opportunities; The Consumer Financial Protection Bureau (CFPB) – Is It A Legal Mine Field?; Raising the Bar to Out Maneuver Your Competition; and Spotlight Focus: Clients and Vendors. In addition to the panel, Acting on the Challenges of Our Industry – From Talk to Action on Friday, there will also be two additional sessions and another panel including: Technology Innovation and Opportunities; Introduction to ARMS; and RISC/RSIG: Why It’s Crucial to Your Business.

To view a full agenda with speakers and to register, visit: www.reposummit.com.

Why:

The mission of NARS is to unite the collateral recovery industry by providing an open, collaborative environment for all people in the recovery and lending communities to come together to address and improve the industry’s challenges and complexities. This year’s NARS, with the goal of Adapt to Survive in a Changing Industry, aims to provide professionals with the tools and knowledge they need to survive and succeed.

Who:

All collateral recovery and remarketing professionals and members of the lending community are welcome.

When:

  • Friday, March 23 at 1:00 p.m. – 5:30 p.m. (sessions and panels) and the DRN Cocktail Reception at 6:00 p.m. – 8:00 p.m.
  • Saturday, March 24 at 7:30 a.m. – 5:30 p.m. (summit)

What Else:

The Network Room, a completely separate room from the speakers where breakfast, lunch and snacks will be served, will be filled with dozens of exhibitors and sponsors including: DRN; OPENLANE; RDN; MVTRAC;; ARA; ARMS; Time Finance Adjusters; MasterQueue;; Beacon Funding; Haylor, Freyer & Coon; iRepo.com, National Insurance Brokerage, National Finance Adjusters (NFA); PAR North America; PRA Location Services, LLC; Recovery Compliance Solutions; Recovery Manager Pro; SmartAuction;; W.P. Geoghan Agency, Inc.; and more. To see a full list of exhibitors and sponsors, please visit the NARS website. The room will be open all day for attendees to visit and network.

Where:

Omni Mandalay Las Colinas at Las Colinas 221 East Las Colinas Boulevard, Irving, TX 75039, (972) 556-0800

Cost:

$179.00 (Saturday registration only)

About American Recovery Association, Inc.

American Recovery Association (ARA) is the world’s largest association of recovery and remarketing professionals. ARA members specialize in locating and repossessing collateral on behalf of lending institutions including banks, savings institutions, finance companies, credit unions, rental/leasing companies, and auto, truck and equipment dealers. A non-profit association, ARA members serve 27,000 national and international cities. All members are certified independent business operators. For more information, call 972.755.4755 or visit the website at www.repo.org.

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We’re excited to announce ‘Man on a Mission: Richard Garriott’s Road to the Stars’ is now in theaters across the U.S.!

Our client, Beef & Pie Productions, brought Richard Garriott’s inspiring, life-long mission to become the first second generation astronaut to blast into space to life, and the film is sure to make you wish you were an astronaut. The film follows the journey from Richard’s final clearance to start training to his touchdown to Planet Earth after his schedule-packed trip to space. Ever wonder what it’s like to hang out and play in the international space station? Here’s your chance!

To learn more about the story and film, check out this review on Austin360.com.

If you’re in Austin, check out tonight’s movie at Alamo Drafthouse South at 7 p.m. if you can find a ticket! Director Mike Woolf, Producer Brady Dial and Richard Garriott will be in attendance for Q&A after the movie. Mike and Brady will also have Q&A after every Austin showing. See where the movie is playing in Austin here. (link:) See where the movie is playing around the U.S. here.

For more information, visit: http://firstrunfeatures.com/manonamission or www.facebook.com/beefandpieproductions.

More than 170 fires have erupted throughout the area in the past week that have destroyed more than 130,000 acres of land and displaced thousands of people from their homes. The catastrophic disaster has called for 1,200 firefighters, including the elite search team, Texas Task Force 1, and units from as far as California and Oregon. As the wildfires across the drought-stricken land of Central Texas destroy more than 1,050 homes, our neighbors and community has united together for support and relief.

There are many ways you can help firefighters and the wildfire victims.

Visit the Central Texas Wildfires Recovery Facebook page created by the Austin American-Statesman to find information about charitable organizations, donations and volunteer opportunities as the area works to rebuild.

If you are a Red Cross trained volunteer, please call 512-837-4046 for more information. American Red Cross of Central Texas is accepting cash donations but not material goods.

For information on what items to donate and the various organizations accepting donation for the fire victims, click here.

To follow the real-time Central Texas wildfires updates on Twitter, use #centraltxfires.

Please keep the fire victims and firefighters in your thoughts and prayers. Do what you can to help the community and your neighbors.

Exciting news about our client, Beef & Pie Productions!

Documentary Filmmakers Help Change Public Perception of Largest Municipally Owned Energy Company
San Antonio Discovers How CPS Energy ‘Works for You’ in New Ad Campaign

AUSTIN, TX – August 2, 2011, Beef & Pie Productions, an Austin-based production company specializing in real people storytelling, was hired by The Atkins Group to produce a series of thought-changing commercials for CPS Energy, the largest municipally owned energy company in the U.S. The goal was to illustrate a more personal side of CPS Energy to improve the public’s perception of the energy company.

The Atkins Group, CPS Energy’s advertising agency, created the multi-media campaign, CPS Energy ‘Works for You’. Due to some previous media coverage of CPS Energy, the agency wanted to educate the public by letting CPS Employees tell their story. The campaign allowed the real, hard-working, and proud employees of CPS Energy to share with the public what they do, why they work hard, and how they personally keep the cost of San Antonio’s energy one of the lowest in the country.

“We hired Beef & Pie because the team is notorious for taking this type of unscripted direction and turning it into compelling stories,” said Dirk Mitchell, creative director at The Atkins Group. “Beef & Pie knew what to do to get the employees to feel comfortable on camera and the team helped us show the noble character of the employees who take care of San Antonio everyday.”

During four of the hottest days in San Antonio, Beef & Pie interviewed more than 25 CPS Energy employees from every department. From the call-center to the coal yard, the top of a cherry picker to the middle of a solar array, and the banks of the lakes CPS Energy protects to the top floor of the power plant; Beef & Pie interviewed the employees in their work settings about what they do.

The production company sought to show how CPS Energy’s employees’ work is for the residents and by the residents of San Antonio. It also educated audiences about how San Antonio gets its power in the series of informative and personal commercials, which began airing in June.

“It is important to CPS Energy and its employees that the public knows the many positive impacts our company has on San Antonio and its residents,” said Lynn Nowak, supervisor, strategic communications at CPS Energy. “We wanted the public to hear it directly from the employees, and Beef & Pie and The Atkins Group did a stellar job of helping them tell their stories.”

The project culminated in a four-spot television campaign and external videos for the CPS Energy website. It also included longer internal videos on the employee’s Youtube channel, along with posters throughout the company of the employee participants.

“We like the challenge of telling big stories from people who haven’t necessarily been on camera before,” said Mike Woolf, director at Beef & Pie Productions. “We left this project with a really good feeling because we knew we had given the employees a voice they had never had before.”

To see the CPS Energy commercial spots, visit the Beef & Pie website at http://beefandpie.com/commercials/works-for-you.

About Beef & Pie Productions

Beef & Pie is an Austin-based, production company that knows how to tell the big story. A director/ DP team with in-house editorial, Beef & Pie can take any idea from casting to color correction. They shoot commercials for Southwest Airlines, webisodes for the US Air Force and documentaries about beer. Their new feature “Man on a Mission: The Richard Garriott story” won Best Documentary at SXSW Film Festival and will be released in theaters January 2012. For more information, go to www.beefandpie.com or call (512) 499-8080.

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Congratulations to our client, OPENLANE, on their continued growth! Take a look at the press release below.

Leading Online Remarketing Company Sees 250% Growth in Repossessed Vehicle Sales Since January 2011

Recovery Agents and Lenders Experience Increased Sales Via Partnership with OPENLANE

REDWOOD CITY, Calif., July 26, 2011OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, experienced a 250 percent growth in repossessed vehicle sales and a 75  percent sell-through rate in its recovery remarketing program since January 2011.

OPENLANE has seen a 94 percent increase of recovery companies registered to support sales for their financial lender clients since January 2011 with 83 percent of the registered recovery companies having sold at least one car on OPENLANE. There are now close to 300 recovery companies registered with OPENLANE.  With OPENLANE’s partnership, recovery companies have been able to provide a new set of services for their clients and increase their repossessed vehicle sales in a new and innovative way.

“The efficiency, ease, and results of selling our repossessed vehicles on OPENLANE have proven remarketing online is working very well for our company,” said Michael Simpson, Manager and Owner at Gotcha Recovery Services. “OPENLANE excels at customer service and has helped us grow our business.”

Working together with recovery service providers as partners, OPENLANE has also seen significant growth in the number of financial institutions listing and selling vehicles online, including a 113% percent increase in the number of lenders listing repossessed vehicles on OPENLANE since January 2010 with over 450 listing and close to 400 selling at least one repossessed vehicle on OPENLANE.

“Being able to take an assignment from recovery to remarketing is efficient and cost-effective,” said Terri Stuckey, Asset Recovery Specialist at Square One Financial. “We look forward to growing continued success with OPENLANE.”

OPENLANE provides recovery agents and financial institutions with an efficient and easy-to-use solution for selling repossessed vehicles online. OPENLANE’s recovery remarketing program has enabled recovery service providers to expand their offerings and increase revenue for the recovery agent and lender. Financial institutions benefit from faster vehicle sales, lesser depreciation and a more cost-effective means of wholesaling repossessed vehicles.

“We’re thrilled with the rapid growth OPENLANE and its customers in the recovery and financial industry have experienced for the past six months,” said Zach Hallowell, business line director at OPENLANE. “Our goal is to help recovery agents and lenders be even more successful in these changing times through the products and services we provide.”

About OPENLANE

OPENLANE, Inc. is a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles.  The company offers end-to-end auto remarketing solutions to auto manufacturers, captive finance companies, lease and daily rental companies, financial institutions and wholesale auto auctions throughout the United States and Canada.  OPENLANE powers online remarketing programs for American Honda Finance, Audi Financial Services, Avis Budget Group, BMW Financial Services Canada, Chase Auto Finance, Chrysler Financial, Porsche Financial Services, Southeast Toyota Finance, US Bank, Volkswagen Credit, among others.  For more information, please visit www.openlane.com or call +1 (866) 969-0321.

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One of our most creative and spunky clients Beef & Pie is responsible for shooting hundreds of videos showcased on the new AirForce.com Mobile site.

The new mobile site is a live recruiting tool that serves as resource for obtaining information about the Air Force including careers, lifestyle, and benefits for Enlisted, Officer and Healthcare Professional careers.

The site’s content includes in-depth info and videos, a recruiter locator feature, and a mobile lead form, allowing viewers to find information and resources, helping them make a decision to join without ever visiting the main site.

The new site is part of an effort to make Air Force information more accessible and appealing to a young target audience. The site hosts 121 videos, 6 ring tones, 819 images, and is already achieving success with twice the number of page views in the first two weeks that the old mobile site received in one month!

Check out the hundreds of AirForce videos Beef & Pie shot that truly make the new Mobile site come to life!

http://m.airforce.com/

http://www.youtube.com/watch?v=cY19y98V1oY

http://www.youtube.com/watch?v=Nf1PfZiqdeQ

http://www.youtube.com/watch?v=cTIsQbLQBJc

http://www.youtube.com/watch?v=5jNLUk_7rjI

http://www.youtube.com/watch?v=kCMqOZB-hXo

http://www.youtube.com/watch?v=v_fJYzyiu8Q

http://www.youtube.com/watch?v=P83d1G2dAWo