This article was originally drafted for Forbes.com by our CEO, Robbie Wright. See the original here.
Summertime is meant for sunbathing by the pool with a good book. Although after you’ve read the same Jane Austen novel for the fifth time, you start to question what else might be out there for you. Here are some of our top book recommendations for some easy summer reading.
Is Everyone Hanging Out Without Me? (And Other Concerns)
By: Mindy Kaling
Are you looking to indulge in a light and easygoing book that will make you laugh out loud? Well, you’re in for a treat with this one. Actress and comedy writer, Mindy Kaling, tells her life story – from childhood to how she ended up in the world of show business. Filled with funny anecdotes, Kaling narrates the novel as if she’s your best friend guiding you through her experiences. From friendships and romance to bizarre Hollywood moments, Kaling is incredibly relatable and will surely entertain you if you choose to spend some time reading her story.
All the Light We Cannot See
By: Anthony Doerr
All the Light We Cannot See is a New York Times Best Seller that has captured the hearts of many readers. This coming-of-age story follows the lives of a French girl and a German boy during World War II, from childhood to after the war. It has been praised for being so beautifully and vividly written that you might forget you’re in the year 2017 because you will be so immersed!
How to Win Friends and Influence People
By: Daniel Carnegie
If you are a workaholic and feel guilty about reading for leisure, consider checking out this classic self-help book. This novel was originally published in 1936 but is still relevant to the professional world today. Dive into the pages of this book where you’ll find helpful tips on how to be successful in your professional life. Relax by the pool and work at the same time – certainly a “novel” idea!
By: Stephanie Danler
Sweetbitter is the story of a young woman who moves to New York City to start an exciting life. This book will give you a peek into the wild world of the New York food industry as a young person in her twenties experiences romance, parties, and a little scandal on the side. Get your fill of drama this summer with a novel instead of a TV screen!
We hope you take time to relax and read a book this summer! What are some of your favorite summer reads?
Summer in Texas is a unique experience. Living in the city, brunching at trendy spots and shopping downtown can be fun, but come late afternoon, the 96 degree weather starts to hit hard. Texas heat is very real, but our great state supplies us with swimming holes to keep us cool and entertained.
This swimming hole in the midst of the city of Austin is a whopping three acres of pool, and is kept at 68 degrees year-round. Considered one of the most popular swimming holes in Austin, this pool is spring-fed and open from 5am-10pm, with the last two hours being free admission. The guests of Barton Springs are a diverse group of people and are a microcosm of the Austin people and culture. You will find yogis practicing on the hill, families splashing around with their children and plenty of people laying out in the sun or jumping off the diving boards.
Located in Wimberley, Jacob’s Well is the endpoint to an underground natural spring that provides clear and cool waters perfect for those hot Texas days. This swimming hole is usually open from 10am-8pm during the summer months, but we recommend calling ahead about hours to plan accordingly. Jacob’s Well is a great place to day trip on a hot summer day off, and has plenty of areas of shade for bringing a picnic and some pals.
Take a drive to Dripping Springs and visit Hamilton Pool, a swimming hole whose natural beauty gives off major lagoon vibes. Make sure to bring comfortable shoes because you will be doing a few minutes of walking to get to the pool area. Expect a beautiful 50 foot waterfall, and a shore area to lay out soaking up sun rays. The times of admission to this pool vary according to weather conditions, so take the time to call beforehand to ensure they’re open and waiting for you!
Venture into Spicewood and you will find Krause Springs, a privately-owned swimming hole by the Krause family for over 50 years. There are 32 springs feeding into the large natural swimming hole, and the water is kept at a chilly 68 degrees year-round. If you are feeling extra adventurous there is also an opportunity to camp to fully immerse yourself in the Krause Springs experience.
Another Austin gem is Bull Creek, an entire 11 miles of water, trail and climbing spots. It’s located in North Central Austin, and has been serving as a place for people to cool off as early as the 1950s. This area is dog friendly, and provides areas to bring a picnic and spend a hot summer day outdoors. Swimming in the creek, volleyball courts and walking the trails are all attractions that will make for an entertaining day in the hot Texas sun.
What are some other fun swimming holes to visit in Texas? Let us know in the comments below!
Houston is getting hot and heavy – and we’re not just talking about the weather. What else is hot and heavy, you ask? Well … the music scene at the 2017 Free Press Summer Fest Lineup. The annual music festival will be pumping up the jams June 3-4th. Here are the artists to look for during the 2017 FPSF Houston!
The Australian band with a heavy electronica influence is ready to drop the beat. With countless remixes and features with other leading artists, the ambient jams they produce are always inventive. Flume’s beat-driven music is sure to get some heads rockin’ and rollin’.
This poetic singer, whose songs often tend to point out the obvious societal gap between luxury life of excess and vast poverty, is back on the radar with a new single. Green Light is all the rave, and Lorde never ceases to produce anything but an exceptionally unique live performance.
The German folk pop band’s new album Blossom is circulating throughout the globe. A little more pop and beat influenced than their first album, Sandnecessary, Blossom features instrumentals, layered harmonies, and Spanish guitars, amid an electronica atmosphere. This niche and elaborate combination of influences are sure to make a live performance worthwhile.
The indie pop band derived from the Alaskan wilderness knows how to rock. Indie and alternative, Portugual. the Man seems to produce a sound that feels appropriate for the beach, campfire or, of course, a music festival. The mustachioed lead singer, John Gourley, has bright vocals that will linger in the depths of your music-loving head long after the performance.
This local band from our very own Houston, Texas, comes with a sturdy and sound lyrical base. Steven Higginbotham has strong vocals that are just as powerful as the political relevancies his lyrics highlight. Heavy on both rock and meaningful topics, the Wheel Workers are sure to make an impactful appearance at 2017 FPSF.
American reggae is the genre. The Southern California band creates a marriage between reggae and electronica sound, giving them a distinctive niche. The new American reggae sound has dub beats, heavy instrumentals, and great vibes. Get ready to chill out and kick it with Stick Figure.
It’s hard to get bored in a city like Austin where there’s always something going on. There’s so much to do, in fact, that sometimes it may seem a little overwhelming to plan for all of the activities that are taking place. Have no fear – we’ve rounded up some of the best, can’t-miss events happening in Austin this month!
March 5th: Zilker Park Kite Festival
This free event is the nation’s oldest kite festival! The festival will have kite flying contests, food, games and more – what better way to spend a beautiful Sunday in Austin?
March 10th – March 19th: SXSW Music, Film and Interactive Conference and Festival
The event that brings people to Austin from all over the world is almost here. South by Southwest kicks off on March 10th and will be going on through the 19th. Make sure you catch some of the free shows and film screenings that will be taking place throughout the week! Check out the Unofficial SXSW Guide for an incredible list of free showcases and parties.
March 11th – March 25th: Rodeo Austin
Get your country on throughout March at Rodeo Austin, taking place at the Travis County Expo Center. There will be rodeo events, concerts, a livestock show, and more on a daily basis! Tickets are available at www.rodeoaustin.com.
March 17th: St. Patrick’s Day Festival
Austin, Texas knows how to party! This annual celebration at Jourdan-Bachman Pioneer Farms is a family-friendly celebration for all things Irish. There will be authentic Celtic music and dancers, Irish language workshops, and the finest Irish imports. Learn more at www.stpatricksdayaustin.com.
March 31st – April 1st: Austin Urban Music Festival
Join over 15,000 music enthusiasts at Auditorium Shores located at Lady Bird Lake to experience the only music festival focused on R&B, neo-soul, and hip hop music. The full line-up and tickets can be found at www.urbanmusicfest.com.
March 31st – April 2nd: Art City Austin
Art Alliance Austin hosts this iconic 3-day art fair and festival annually. They will be celebrating the fair’s 67th year by hosting over 100 exhibiting artists at the Palmer Event Center. This historic event combines street and contemporary art from local and national artists, earning its title of Austin’s annual Art event of the year.
What Austin events are on your calendar for March? Let us know in the comments below!
We are so excited to welcome Nicole Rich, our new Marketing & PR Intern, to our rockstar team. Born and raised in Chicago for 18 years, Nicole packed up her life and ventured down south to attend The University of Texas at Austin. Currently a third-year Public Relations major, Nicole enjoys social media, promotions, and marketing. With a love for the music industry, she hopes to own an artist management company one day. In her free time, you’ll find Nicole exploring a new Austin landmark, rocking out at a concert, or on a quest to find the best breakfast taco joint in the city.
Welcome to the team, Nicole!
We are currently seeking to expand our team of superstars. We are looking for candidates that have a “yes, and…” attitude, a passion for growing companies, love to laugh and are a fan of fitness and lifestyle products and services. Interested candidates should be team-focused, team-driven and want to wow our customers through their talents and services.
Books can add so much good to your life – they can inspire, offer escape, bring clarity and ease stress. So, grab a cozy blanket and a cup of tea (or coffee if you’re like Jenn), because we are sharing our favorite reads (as of late).
Julia: The Life-Changing Magic of Tidying Up by Marie Kondo
“If you’re like me and love to be organized, but organization doesn’t come naturally to you… you need this book. Marie Kondo is an adorable person who truly has a passion and love for tidying up. Her enthusiasm is contagious and, if you follow her method, it’ll change your life.”
Anna: The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now by Meg Jay, PhD
“If you’re in your 20’s, this book is a must. Spending the past few years in marketing, I’ve heard the term “Millennials” used as a noun, adjective, stereotype and excuse. This book puts all the labels aside and challenges you to evaluate YOUR life – not anyone else’s. Your twenties are a time to make mistakes, learn what works and grow, so don’t waste them inside your comfort zone playing it safe.”
Sarah: The Creation of Anne Boleyn by Susan Bordo
“I was raised with the stories about King Henry VIII and his wives and was always fascinated by the Tudor family. Anne Boleyn has such a tumultuous history that is shrouded in a lot of rumor and propaganda. This book helped me look at Anne Boleyn in a different way and realize how the “tale of Anne Boleyn” has been twisted and turned to meet the culture of the time. Fun fact: she did not have a 6th finger!”
Rachel: Where’d You Go Bernadette by Maria Semple
“Where’d You Go, Bernadette is a captivating story about Bernadette Fox, a design maven, wife and mom who leads a normal life and suddenly goes missing. I love how each section is written from a different character’s point of view – eventually all of the conversations sync up to uncover where/why Bernadette vanished!“
Jenn: Rising Strong by Brené Brown
“To vulnerably own your story and write the ending how you choose…it’s inspiring, empowering and incredibly freeing. I find myself living a little stronger, a little braver and a little more courageous.
Dawn: Imagine Heaven by John Burke
“It’s written by a local pastor who studied accounts of people who have had near-death experiences (NDEs). An inspirational journey through the Bible’s picture of heaven, colored with real-life stories of heaven’s wonders, I have a clearer understanding of life after death.“
Michael: The 5000 Year Leap by W. Cleon Skousen
“This should be mandatory reading for every American. The book describes the 28 Principles of Freedom our Founding Fathers said, “must be understood and perpetuated by every people who desire peace, prosperity, and freedom,” and how adherence to these beliefs during the past 200 years has brought about more progress than was made in the previous 5,000 years.”
Have you ever tried to launch an unfamiliar product with a funny name in an overcrowded market? We have. And it worked fabulously. Here’s just a flavor of our needle moving strategy.
Meet Maguey Sap (pronounced Mah-Gey), a staple and household name in Mexico. A healthier alternative sweetener, it’s delicious, natural, fresh and packed with prebiotic fiber, antioxidants and amino acids. The team behind Maguey Sap, Villa de Patos, came to Wellington Group Marketing & PR to introduce this sweet and sappy product to the US.
Part of our robust marketing and PR plan includes developing approachable and appetizing recipes to showcase the versatility, flavor profile and deliciousness of Maguey Sap.
We research, create, develop, test, perfect and photograph recipes. We’re able to use these recipes to send product, food samples and recipe cards to the media and grocery store distributors, use them at demos in grocery stores and national tradeshows and share them with people like you.
If the recipes aren’t enough to have you running to your nearest Whole Foods or Central Market, learn a little more about Villa de Patos and Maguey Sap here. Even better, here’s a coupon. You won’t be disappointed. Happy Eating!
This is just one strategy we put into action for our clients. Interested in learning what else we did and how we can help you?
Let’s schedule a time to talk.
Working in a creative industry means that our right brains are put into over-drive at times. Creativity can be a tricky thing, coming in random bursts and sometimes at inconvenient times. However, there are ways to fully utilize those moments and create an environment for even more of them to occur. Check out some of the tips we use around the office to enhance and capture our creativity.
This tip can be tricky because let’s face it, we live in a fast-paced world that is always pushing us to go, go, go. But, when you’re thinking about your next task, before you’ve even completed the one you’re current working on, your mind doesn’t have time to get those creative juices flowing. Try taking a step back. Allow yourself to relax and process the world around you. This will tidy up your mind and leave room for those creative ideas to start flowing in.
It is no secret that moments of creativity come when we least expect them (in the shower, during our workouts, while we are cooking dinner, etc.), so make sure you always keep a pen and paper handy. Writing down your creative thoughts and ideas in the moment will make sure you remember them later. If you don’t have paper around, you can always use the notes feature on your phone.
Surround Yourself with Inspirational Opportunities
The environments that best produce creativity vary from person to person, so it is important to try out new things until you find what works for you. Some things that work for us here in the office are spending time outside, working with our hands (e.g. playing with silly putty or play-doh during brainstorms), exercising and listening to music.
Although we think carrying around a pocket-sized journal is great way to capture random thoughts of inspiration, taking the time to journal and write things by hand is a great way to reflect and produce even more new ideas. Challenge yourself to journal consistently for one month and see how your productivity improves.
Adopt a “Yes, and…” Attitude
This mindset is big here in our office. Negativity can kill creative ideas, so we always try to follow up new ideas and comments by saying “Yes, and…”. This helps us expand the creativity that is already present and leads to even more original and exciting ideas.
Those are some of our tips for fostering creativity in our office. What methods work for you? Let us know in the comments.
One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded with so many strong-willed and impressive individuals.
Our next team member to introduce to you is Jenn, our amazing account director. Jenn is described as determined, thoughtful, all-knowing and “sharp as a tack” by the rest of the WGPR team. A true leader, Jenn makes sure all the WGPR ducks are in a row and quacking! So, without further ado, we introduce:
What is your favorite animal? Jackson the “wolf” aka white German shepherd
What’s your favorite color? Anything and everything that falls in the blue category. Just come see my house… you’ll see.
What’s your favorite book? Wuthering Heights. The Help.
What’s your favorite movie? Christmas Vacation.
What’s your favorite TV show? Of all time? Friends. Definitely Friends. Today? Fixer Upper, Blacklist, Criminal Minds, True Detective, Game of Thrones (so many favorites!)
What is your favorite song? Don’t Stop Believin’
What is your favorite food? Do queso + margaritas count?
What is your favorite outdoor activity? Snowboarding in Park City with this guy.
What is your favorite form of exercise? Swimming, biking, running. In other words, triathlons. Ironman 70.3, check.
What is your favorite time of year? Fall in general, but Christmas is my favorite day.
At what age did you become an adult? I figured out life a little better last year at 30.
If you could be any fictional character, who would you be? Katniss Everdeen (sorry not sorry)
If you won the lottery, what would you spend it on? I’d pay off our house, and bounce between Park City and St. George Island…indefinitely.
If you could meet anyone, living or dead, who would you meet? Betty White
What’s the best compliment you’ve ever received? “you are vibrant” I love this word. It stretches deeper into your soul than your average compliment and speaks to your character, actions and the things that make you…well, you.
spirited. full of life. energetic. animated. dynamic. passionate. bright. colorful. bold. striking.
I believe all these things together wrapped up in a vibrant person of a package make for a pretty great life soundtrack.
If you could go anywhere in the world, where would you go? Back here.
Favorite sports teams? *If applicable Go Braves!
What is the best gift you’ve ever received? Getting to do life with this guy.
How would you describe your personal style? Minimalistic
It’s finally cooling down outside and we are chomping at the bit to take our daily workouts outside. With upbeat songs from pop stars like Hailee Steinfeld and Grace Potter, you won’t be able to stay stationary for long. Download this month’s playlist, lace-up your sneakers and let’s get moving!
Two years and two promotions! You continuously WOW us (and our clients) by your service. Congratulations on your promotion to SAE, Rachel. It’s well deserved. We are so happy to have you on our team. Beyonce would be proud!
Here at Wellington Group Marketing & PR, we work hard so that when the workday is done we are able to return home to exercise, play with the kiddos, cook yummy meals and maybe even binge-watch our favorite shows on Netflix. Our awesome Boss Lady, Dawn, left the corporate life to create an environment for an open-minded team to laugh loudly, speak openly and embrace their weird and wacky ways while still having time to enjoy their life outside of work. So how do the ladies of Wellington Group Marketing & PR maintain a work-life balance? Here are our tips:
- To-do Lists – We can’t stress enough how beneficial it is to write a to-do list for each day, week and maybe even month. It has been proven that people who write their goals down on paper have a better chance of achieving them. Yep, it’s time to close the notes tab on your smart phone and pull out the old notebook. We each write lists for work and for our personal lives, and it has changed our lives for the better!
- Be Realistic– Don’t put too much on your plate if you know you can’t do it. Allocate a manageable amount of tasks to complete so you feel accomplished at the end of the day and not overwhelmed. This way you can have some free time for yourself.
- Make a Schedule – Schedule your tasks ahead of time so that you give each item on your to-do list the attention it deserves. Make sure you schedule a specific time for yourself to relax, exercise or do chores in addition to your work tasks. Both are equally important!
- Prioritize – Put the “must do’s” at the top of the to-do list and get them done first. If hanging out with friends is considered a “must do” put it at the top of your list! NYC PR Girls has a great idea with their Life Balance Pyramid. Check it out and make your own pyramid to focus on where your priorities are.
How do you maintain a work-life balance? Leave us a comment below!
With warmer weather on the horizon we are itching to move our workout outdoors! With songs by Beastie Boys, Saul Williams and Fleetwood Mac, our March playlist is guaranteed to get you movin’. Give it a listen on Spotify: