Teamwork

Whether you’re an international tech industry giant like Apple or a local Austin hotspot like Lick Ice Creams, creating an authentic set of core values is key to helping define and shape your company’s culture. Not only do they guide what you hire and fire by, but the core values you set into place will ultimately define how others view and interact with your brand. 

To help you get inspired, here’s a look at how our team works together to carry out our own set of core values:

  1. Team-Focused and Team-Driven. Each team member has his or her own skill set and role at Wellington Group, so it’s crucial that we collaborate in order to achieve our goals and carry out our company vision. Whether it’s revising each other’s work or coming together to develop a client strategy, we focus on finding success together. Additionally, what sets us apart is that we truly become a part of our client’s team. We treat their companies like they are our own. This collaborative spirit allows us to have a great time and achieve positive results together.
  2. Laugh Hard, Work Hard. Have you ever heard the phrase “laughter is the best medicine?” This is a concept we know well at Wellington Group! We believe that productivity increases through a healthy dose of laughter, and we continuously aim to bring this attitude out with our clients and our work.
  3. Wow Through Service. We could not effectively craft bright ideas for our clients’ businesses without providing them with a “wow” factor on every project. We’re excited about helping each and every one of our clients grow, and we communicate this through impeccable and innovative solutions.
  4. Active Community Outreach. At Wellington Group, we keep community outreach at the forefront and encourage our customers to do the same. Our founder and CEO, Dawn Wellington Psaromatis, continues to work with PR and marketing students in the area through speaking engagements and mentorship opportunities. We additionally take on pro-bono work for the Cancer Support Community of Central Texas and the Hendrick Home for Children, among others, and volunteer at a local nursing home in the Austin area.
  5. Yes, and… Attitude. This is our most cherished core value. We don’t just stop at the finish line – we keep on running! At Wellington Group, we believe in going above and beyond for our clients at all times. We have played therapist, caterer, videographer and more. “No” is not in our vocabulary.

Our core values are at the heart of our company. We always have and will continue to integrate our core values into our relationships with our clients and one another. And so should you!

Core Values

Feeling inspired? Visit Far West Capital’s recent blog post on core values for more details on how to create your own!

What core values would you hire and fire by?

Android KitKat

Earlier this month, Google announced that its next version of the Android mobile operating system (4.4) would be named KitKat. In this seemingly absurd partnership between this branded candy and mobile OS – we can’t decide whether or not this will result in a mutually beneficial relationship between the two brands.

While Google does have a history of naming its versions of the Android OS after desserts (Jelly Bean, Cupcake, Froyo, Gingerbread), never before has any mainstream operating system been given a licensed name. Apparently, the deal was kept top secret – not a single Google employee knew about the new name. When Google first contacted Nestle, trademark owner of KitKat, they took a mere 24 hours to boldly decide, “Lets do it,” as Nestle’s Executive Vice President of Marketing, Patrice Bula, put it.

Although there was no money exchanged in the deal, the promotional efforts will be huge. Some 50 million KitKat bars in 19 countries will have new packaging featuring Android branding, and a chance to win a Nexus 7 tablet and Google Play gift cards. In addition, Nestle is celebrating the partnership with 500 specially-produced KitKats in the shape of the Android logo, a task the company said took weeks to create in “a secret location in Europe.”

But why KitKat? Well, rumor has it that KitKats are the favorite snack of Android coders. After internally referring to the new Android OS as “key lime pie,” Google, on a whim, decided to reach out to Nestle in hopes that their favorite candy brand would partner up with them in this strange, albeit innovative, partnership between confection and operating system.

Android KitKat

Here, at Wellington Group, we are all about bright ideas that have the power to pave the path to success, especially those using an innovative and creative approach such as this. KitKat has taken their marketing efforts to a new, creative level – and we love it. We have no doubt that this sweet partnership will bring success to both parties.

Who do you think got the better end of the deal? We’d love to hear your thoughts!

 

Trying to decide between the dozens of local barbecue joints or which dry cleaner will take the best care of your threads is extremely difficult. With businesses flourishing from left to right, how do you decide which plumber to use, which salon will give you the best blowout, or who has the best pizza in town? Today’s consumer heavily relies on social review sites, such as Yelp, Foursquare, Citysearch, and Google+ (formerly Google Places), when making these types of decisions. If you’re not yet familiar with these outlets, you may want to take some notes on how to use these mediums to market your business:

Local SEO
Now, aside from the obvious use of social review sites, it’s important to note that -whether you’re a B2B operation or in the business of consumer service — social review sites will ultimately help with SEO. Search engines reward businesses that have legitimate physical addresses posted on a variety of sites with high traffic, content and rankings (i.e., Yelp, Google+). So, the more local search listings you have published across cyber space, with your company name, website and physical street address included, the higher your search engine ranking will be, and the more easily you can be found by your target consumer.

Active Community Management
Creating your review profile is the first step, but it doesn’t stop there. For consumer-facing businesses, you need to have someone on your team assigned to take the time to monitor your profile for conversations and feedback daily. Many consumers use these review sites as a way to praise or complain about your business, so it’s important to have someone who is readily available to respond in a timely manner.

Customer Service and Employee Involvement
Social review sites also serve as a great, highly personalized form of customer service. You can monitor what consumers are saying about your business and make the necessary changes based on those reviews. Additionally, consider integrating the act of asking for social reviews into your customer service policy so that your employees know how to appropriately ask clients to leave stellar reviews on various social review sites (and actually do it!). What better way to capture reviews than to ask those who are already singing your praises right then and there? 

Promotions and Check-Ins
Almost all local review sites offer check-in deals for your customers. Loyalty deals (every 10th check in you get a free cupcake) are great for customer retention, and first-timer deals (get 10% off on your first visit) provide great incentive for new clients to discover your business. You can also offer discounts and contests as an incentive for customers to review your business, but keep in mind that some review sites have rules restricting these promotions (Yelp is one of these). So, do your research with each one to ensure that you’re not offsetting the balance within that specific reviewer community. 

Browsing through reviews before deciding on a vendor or checking in to our favorite places has become such a huge part of our social experience and purchasing decisions. Don’t discount the power and importance that these review sites can have on your business. If you have yet to harness the power of social review sites, you may want to get moving!

Summer is in full swing, so we thought we would share some wisdom regarding how best you can incorporate the summer season into your marketing efforts. Whether these sweltering summer months are a busy or quiet time for your business, marketing is not something to cut back on! Traveling is very popular during the summer months, and many businesses may pull back on their marketing efforts because they don’t think they can reach as large of an audience if their target is on vacation. Well, we beg to differ! In fact, with this being such a widespread notion, what better time for you to make a splash with your marketing than while your competitors are slowing it down?

In order for your marketing plan to stay relevant, we’ve outlined some tips on how you can best take advantage of the summer season:

Stay online: Whatever you do, don’t cut back on your online marketing! Yes, people are traveling, so we will forgive you if you cut down on things like direct mail. That being said, we live in a mobile world and people still check emails and social media on their mobile devices. If the summer is an especially slow time for you, give your loyal fans something special in your newsletter just for reading and paying attention… like a discount or giveaway. In addition, keep the blogs flowing. Your SEO will stay on the up and up, and your steadfast following won’t suffer withdrawals like they would if you cut back.

Tailor your messages: As you continue to send out newsletters, post on social media, write blog posts etc., we highly encourage you to have a little fun with it! Look for ways to tailor your message with summer themes while staying relevant in your industry. Don’t forget about fun and unique promotional items too, especially if you are a consumer product company. Branded swag such as beach balls, sunglasses and koozies are great ways to ensure your logo is in front of consumers all summer long, thus keeping you top of mind. Some upcoming dates and events that may spark some creative marketing for your business include: Austin Ice Cream Festival, National Watermelon Day, National Water Quality Month, National Picnic Month, National Black Business Month, Women’s Equality Day, and last but not least — back to school!

Preschedule your posts: If you or your employees happen to take a break this summer and go on vacation, your marketing efforts don’t have to take a break with you. Take the time to prepare for your vacation by getting ahead of the game; write a blog post or two, craft some social media posts and make sure your newsletter is good to go. There are some great tools you can utilize for prescheduling all of the above, so that all you have to do is sit back and relax, knowing you don’t have to sacrifice a thing by going on vacation. Some might not even realize you ever left town! Our favorite tools that have this preschedule function include: Sprout Social, HootSuite and TweetDeck.

Get in front of your customer: Don’t wait for your customers to come to you; look for opportunities to get in front of them. Regardless of your industry, there are tons of ways to engage with your customers under the hot summer sun. Look up your local community events calendar for big happenings in town, whether it’s movies at the park, farmer’s markets, festivals or fairs – there’s always something that you could be targeting, sponsoring or taking part in. PR and networking never cease! If you’re feeling ambitious, host your own cookout in the parking lot or at a public park! No one ever said work couldn’t be fun.

Bottom line? It may be summer, but don’t let your marketing take a vacation. Being productive and proactive this summer will get you ready for the upcoming fall season and that much more ahead of your competitors.

So what are you waiting for? Get out there! Also, feel free to contact us for more information or advice regarding your marketing efforts at: dawn@wellingtongrouppr.com.

The once-retired Hostess snack, the Twinkie, made their official nation-wide “comeback” today with a marketing campaign that we just can’t ignore. It has been eight months since the nutritionally challenged treats went on hiatus, devastating many fans across the nation. Alas, their suffering has now come to an end.

This celebratory re-emergence was made possible by the private equity firms, Apollo Global Management and Metropoulos & Co., who made a $410 million deal with Hostess after it filed for bankruptcy. In taking over the popular snack brand, the firms have announced not only the return of Twinkies, but also of CupCakes, Donettes, Zingers, HoHos and Ding Dongs. Sponge cake fanatics rejoice!

While we aren’t exactly scrambling to hit up the grocery stores for some classic treats of our own today, we sure do applaud the ingenious tagline: “The Sweetest Comeback in the History of Ever.” Complete with its clever play on words and its grammar faux pas, the hash-taggable campaign has taken social media sites by storm.

Masterminded by advertising agency, Bernstein-Rein, this aggressive campaign has generated quite the buzz on social media — and rightfully so. In another ingenious move, the company launched an interactive Vine campaign asking users to “prepare their cakeface” and record themselves prepping for the return of their favorite treats. In addition to their impact on the interwebs, Bernstein-Rein played up the anticipation by incorporating outdoor billboards in large cities like New York City, Los Angeles and Chicago, with only three inclusions: the Hostess logo, an image of the product and the “7.15.13” relaunch date.

To top it all off, the agency implemented some good ole’ guerrilla marketing efforts in the same locations as their billboards, taking to the streets with t-shirts and buttons that read, “I saved Twinkies.” As of today, the street teams will also launch a national food truck tour in the same cities, where they will give out free products and continue to spread the word about their sweet comeback.

Hostess noted that they have plans of marketing their products differently this round. They are targeting those between 18 – 34 years old, most of which the company admits most likely do not purchase their products today. With this healthier-eating and more calorie conscious age group in mind, they have plans to develop tasty treats that are lower in calories, higher in fiber and whole grains, and gluten-free, as well as those in smaller packaging sizes.

There are many routes a brand can go when positioning a comeback. We like Hostess’ simple approach, calling it what it was: a sweet comeback. All they had to do was start the clock on the relaunch and leave it to the fans to take care of the rest. Without the loyal Twinkies lovers out there, this campaign would have meant nothing. By allowing their fan base to interact with the brand, share their love for the cream-filled sponge cakes and help celebrate the return of the most popular snack cakes out there, “The Sweetest Comeback in the History of Ever” will be just that. Successful campaigns don’t need to be complicated, as long as you give people something to talk about… and something to look forward to.

The hashtag has arrived on Facebook, and the transition has been seamless. The familiar symbol pioneered by Twitter is now a clickable function on Facebook (and Facebook-owned Instagram) allowing unconnected users to discuss subjects and trends without needing to be “friends.”

For those who have been living under a rock: hashtags are a way to organize real-time conversations so that information on the same topic can be grouped together and searched. This function allows marketers to find out what consumers are talking about, follow conversations relating to topics in their industry and easily engage with consumers around the world. In the interest of staying relevant on social media, we are curious what this means for us as marketers, and how best we can utilize this ubiquitous symbol to engage with consumers across all social media sites.

Integrating hashtags into Facebook has given way to a number of opportunities for brands. With more than twice the number of active users as Twitter, access to real time conversations among one billion people is huge. In addition, Facebook reaches more of an older demographic than Twitter, giving marketers access to a larger group that spans a greater variety of ages, interests and locations. Most advertisers and marketers already incorporate hashtags in their campaigns, so this new addition simply amplifies those efforts.

We recognize the importance of brands participating in trending discussions and connecting with users as a way of staying top of mind, and Facebook has fostered just that with the implementation of hashtags. We now have the ability to search for specific hashtags in the search bar, click on others’ hashtags that originate on different sites like Instagram, and start conversations directly from the hashtag feed and search results.

More recently, Facebook has announced the integration of video for Instagram as an answer to the popularity of Twitter’s Vine videos. In this battle to be the best, we definitely approve of the innovation spurring from this competition in the social media world, and can’t wait to see what comes next. Both Facebook and Twitter are equally important for us as marketers in reaching audiences and developing meaningful relationships with consumers, but for everyone else out there, we have to ask: are you team Facebook or team Twitter?

 

At Wellington Group, we are always on the hunt for brands that introduce innovative new approaches to marketing. We recently ran across a blog-worthy (anti-) social media campaign that did just that.

In case you haven’t heard, Fiat’s Abarth 500 is just too fast to follow. If you try to follow the vehicle’s Twitter page, their following briefly goes up to 1, but then rapidly returns back to 0. This approach is truly one that no one has ever tried before and, frankly, isn’t typically something that most companies would want to flaunt.

We applaud the innovative thinking here, but what kind of reverse-psychology is this? Why is this German-based company going against what most brands spend millions of dollars trying to build? Well, it sure has made some noise in the marketing industry. View the discussion by following hashtag, #zerofollowers.

So what can we learn from this not-so-social media campaign?

Standing apart from the crowd is priceless. While every other brand out there is vying for more followers, likes and re-pins, Fiat did some serious out-of-the-box brainstorming and found a captivating new angle. As we mentioned in our recent blog post, Be Bold (Without Crossing the Line), with so many messages vying for consumers’ attention nowadays, it’s vital to find new and creative ways to market your brand — don’t be afraid to shake things up!

We hope this clever campaign will inspire you in your marketing efforts, and cause you to think more out-of-the-box with your brand – it has certainly made an impression on us! What are your thoughts?

It’s no secret that social media is a necessity for any business, regardless of industry. And, furthermore, that staying relevant and in the conversation is crucial to social media success.  However, many companies are lost when it comes to knowing what to post and how to stay relevant across their various social media platforms.

Followers of your social media accounts follow you because you provide value. Keep them engaged and interested with posts that contribute to the conversation of the day. Read on for tips on how to maintain relevancy throughout your social media efforts:

  1. Stay up-to-date on industry news. If you don’t know what’s going on in your industry, don’t expect your followers to maintain interest in what you have to say. Knowledge is power—if you’re well versed in industry happenings and trends, you’ll be better equipped to carry engagement-worthy online conversations. Give yourself thirty minutes to one hour per day monitoring the headlines related to your business.
  2. Consider the needs of your customers. Just as important as they are outside of the interwebs, your customers’ needs should always come first. Ultimately, if you’re speaking your followers’ language and keeping them engaged with valuable content, they will share, retweet or repin posts they think are worthy of being passed on, leading to increased exposure and potentially more followers (and leads). Take the time to listen in on their online conversations to see what topics are important to them. Evaluate which posts they are responding to, and use that to your advantage.
  3. Don’t underestimate. Don’t underestimate the time it takes to stay relevant and truly engage your followers, and don’t underestimate the importance of being proactive about that engagement. It is easy to take a reactive approach with social media – posting only when you have a photo or company news handed to you to share, tweeting back only when being tweeted to. However, the results you will find when you take the time to research relevant topics and to reach out to users who are talking about relevant keywords in your area will be remarkable. We recommend using tools like Sprout Social, Social Mention, Hootsuite and TweetDeck to stay on top of these kinds of conversations.

What are some things you do to stay relevant on social media?

April showers bring May flowers. Well, when it comes to the world of marketing and communications (and consumers at large for that matter), Spring brings the season premiere of Mad Men. What is it about this show that captivates audiences, whether they’re in the business of persuasion or not? Maybe it’s the fashion, the nostalgic peek into the past, or maybe it’s the lessons learned from the show – we like to think it’s the latter (with a dash of the prior).

Here are a few lessons that we learned from the oh-so-fascinating cast of Mad Men:

peggy olsonPeggy: Dream Big

Peggy Olson is a prime example of how the first step to succeed in any industry is to continue to dream big, in spite of obstacles set in your way. She began her career as one among many secretaries in a male-dominated environment. However, she kept her focus on the skills she had to offer, no matter how the world around her tried to influence her otherwise. Soon enough, she had become a successful copywriter for the agency, moving into lead copywriter and managing a team of copywriting staff, and ultimately left SCDP to become Copy Chief at another firm. Similarly, whether it’s a position you’re vying for, a client you want to land, or a larger, personal dream, keep your eye on the prize.

don draperDon: Be client-focused without sacrificing your values

Don Draper recognizes the importance of keeping his clients happy. We all know that a happy client equals a happy business. However, he stands by his values – maybe not in his personal life – but both creatively and professionally. Although oftentimes his decisions are selfish in nature, he doesn’t let his agency or his staff get bullied by a client who is out of control. It’s easy to “just say yes,” but make sure not to lose sight of your core values when doing so!

joan harrisJoan: Ask for what you want

While sometimes scandalous in nature, Joan Harris knows the right times to ask for what she wants. She knew that, with her husband in Vietnam, she needed to ask her mother to live in her home to take care of the baby so that her blossoming career wouldn’t fall by the wayside – and she got what she wanted. Joan also knew that, although in a compromising position with Jaguar, she wanted to become partner at SCDP, and she made that happen. Don’t be afraid to ask for what you want. In order to better yourself, there’s no time to sit on the sidelines, hoping someone will see how great you are and how great your brand is – get out there and ask to be a part of something.

roger sterlingRoger: Don’t take it too seriously

Your work is important. It is your livelihood. We get it. But if there’s anything Roger Sterling shows us, it’s the importance of making room for work AND play in your life. In order to be productive, clear-headed and, well, charming enough to close a sale like he does, you have to carve out time for yourself. Whether it be a pedicure, uninterrupted dinner with your family, yoga classes or a glass of wine and your DVR before bed – guiltlessly indulge in a moment or two of serenity and comfort daily.

pete campbellPete: Show some restraint

Oh, Pete Campbell. Where do we begin? If anything, Pete shows us what not to do. His lack of restraint both at work and at home have long caused him to derail. How can we apply this as a lesson learned towards our day-to-day? Show some restraint. It’s easy to get excited about a potential project, by a new client, or by a new tool you’d like to use. In marketing and communications, you can make yourself crazy with all of the opportunities! Before rushing into a project, really think all the details through – what is a realistic timeline, what is a safe estimate,  and is this a good fit for you right now? Get excited, but don’t let that take you over or cloud your judgment like it did for Pete!

What is your lesson learned from the ever-so-popular TV show? 

Growing up, we were told to follow the rules and color inside the lines. In our professional, adult lives, however, fortune truly does favor the bold. In the marketing world, taking risks is even more crucial, as marketing efforts most often drive the face time your brand has in front of your audience. Taking positive risks typically leads to greater engagement from consumers and an increase in brand awareness and loyalty. But how can your brand be bold without becoming the next scandalous topic on every media outlet?

The recipe for optimum “boldness” involves the following ingredients:

  • Creativity and Originality: Conduct frequent brainstorms with your team to encourage the production of several truly original ideas. By implementing an initiative that no one else has done before – in your town, your industry, or anywhere for that matter – you will undoubtedly catch the attention of a larger audience.
  • Effective Messaging: You can initiate 1000 out-of-the-box campaigns that catch the attention of a vast array of people. However, without the right message, will this new potential customer base clearly understand who you are and what you do? Will they react in the ways you want them to? Probably not. Match equal parts boldness with equal parts effective messaging and you’re sure to convert the crowd into brand advocates in no time.
  • Stay OnBrand: Being bold does not mean you need to veer away from who you are as a brand. There is no need to compromise one for the other. Stick to your values, align with your mission, and stay within your style guide (when appropriate) to ensure the brand awareness you’re gaining is not towards something isn’t really you.
  • Target Audience: Regardless of what type of idea you choose to pursue, you must never forget who you are targeting. Be bold, but within your demographics’ sense of humor or mindset. Know that taking risks can have different reactions between generations, personality types and industries.
  • Timing: Timing is everything. It can be your best friend or your worst enemy. You don’t, for example, want to launch a bold campaign that involves a play on violence after the world has experienced a related tragedy. However, when appropriate, if you can respond to real-time situations with your marketing and communication tactics, you’re more likely to receive a positive response from your audience.

Here are a few examples of brands being bold, without crossing the line:

Oreo Super Bowl Ad

During this year’s Super Bowl, attendees experienced a blackout. Instead of airing a typical advertisement, Oreo responded with the above ad in real time. Oreo’s advertisement shows the importance of being responsive when marketing to consumers. The ad generated positive buzz throughout social media and publications ranging from Wired to The Wall Street Journal praised the brand’s creative response.

walker lukens

Here, dressed in crimson boxer-briefs, is Walker Lukens, a Texas singer/song-writer who isn’t afraid to go pantless for a picture in The Austin Chronicle. Told that he needed to have a strong photo in order to stand out in last month’s issue after SXSW, Lukens decided it was time to show off his bare gams to the city of Austin. His decision to be bold in the moment made for a greater appeal to his target audience, who are eclectic music lovers.

While being bold generally creates a positive response, some attempts at being bold have crossed the line into controversial territories:

Ford India Ad

The distasteful ad featured above was created by a Ford advertising agency in India. The ad depicted Prime Minister Silvio Berlusconi and three tied-up women in the trunk of his car. Ford responded saying that it never intended to release the ad and employees who were involved in its creation were immediately terminated. Shortly after the public release of the ad, Ford saw a 14 percent slump in deliveries.

This is an example of how not only your reputation, but also your bottom line, can be negatively affected when overlooking the potential for negative responses towards a bold marketing tactic. In order to appeal to your target audience, you must know their behaviors and respond in a creative manner. You must know where your strengths lie, but, more importantly, you must know what your weaknesses are and learn from them in order to bring out the bold appropriately.

How has your brand implemented bold marketing tactics?

Regardless of your industry, marketing is, and always has been, an essential part of building your business. It is constantly adapting, taking on new trends and tools, and slowly moving away from more “traditional” tactics.

To carry out an effective campaign today, however, you must integrate both the more traditional methods, such as print marketing and direct mail, with modern, more digital and mobile-oriented techniques, such as social media marketing. This mindset allows you to obtain the largest reach by touching on all age groups, personality types and communicators within your target audience.

Direct Mail

With a consistent, targeted and eye-catching campaign, direct mail can lead to great results. Not only is it an effective method for keeping your business top-of-mind when supplementing your digital tactics, but also, with creative and informative mail pieces and compelling messages sent to the right people, you will undoubtedly experience successful conversion to sale. 

Promotional Items

Promotional items (“swag”), with company branding and contact info included, provide a personal way to connect with your audience. When a potential client walks away with a meaningful, fun, or useful promotional piece, your company is more likely to be remembered. In addition, when they are out and about and using the item, the company stays top-of-mind and will get those around them to notice the company too!

Email Marketing

The average consumer spends 38.5% of their mobile time on email. Additionally, the average person checks social media and their email when they wake up in the morning. Similar to direct mail, targeted and eye-catching email marketing campaigns aim to engage, inform and invoke action from the receiver. Compelling subject lines, image-focused email bodies and short, direct copy can draw in your audience.

Social Media and Blogging

Whether it’s Facebook, Twitter, Reddit, Pinterest, or any other emerging social media platforms – social media is the most relevant method for targeting your audience and should be viewed as an integral part of the marketing plan. Before you go and sign up for every social media platform, however, take into consideration your audience and where your audience is spending the majority of their time.

Combined with strong and user-friendly web design, as well as thoughtful SEO, PPC or remarketing campaigns, you’re sure to find great success using this integrated approach and comprehensive mindset.

What marketing methods have you found successful?

Whether your business is in its beginning stages or has just launched to a whole new level of success, a blog is a tool worth considering. Blogs are another outlet that businesses can use to engage and interact with current and future consumers. Still a little skeptical? Here are a few benefits as to why consistent blogging is beneficial for your company:

Search Engine Optimization (SEO)

When users are curious about a new product, idea, or service, one of the first mediums they use is a search engine. Whether it’s Google or Bing, users are using keywords to find what they need. When updating with a new post, consider using keywords and metatagging to increase SEO.

Relationship Building

At the end of the day, your audience is important and should be one of the main focuses of your daily business life. Blogging allows you to get your message to your audience and have the potential to receive feedback about the message. Allowing viewers of your blog to comment increases interaction and promotes conversation, which in turn gives you insight on where you can improve in your product or service. 

Message Building

Blogs are a way to get your message to your audience in a quick and precise manner, but still elaborate on more details than a simple Twitter or Facebook update. Engagement with your audience through blogging should be kept at around 500-700 words max. and can include company news and updates, industry commentary or community news. Blogging can strengthen your brand and be a part of the marketing strategy.

Blogging might seem tedious during the early stages, but with time, it will get easier. Have a bank of potential blog post subjects, a bank of pre-drafted blog posts, and designated times for when you want to post updates to your blog. Keep calm and blog on!

As marketing professionals, we constantly think about the impact of marketing strategies to better serve our clients. Here’s what we came up with:

While our agency doesn’t focus on event planning, we do have event planning experience across multiple industries. Through our experiences planning annual conventions, networking, and fundraising events, we excel at logistics and coordination.  Here are three tips to help you plan for a successful event.

Continue reading “Tips for Planning a Stellar Event”