In the age of social media, it can be hard to keep up. As soon as you get the hang of one platform, it changes; or, newer, better platforms rise up to usurp its throne. In the game of social media, you win, or you fade into oblivion.

Part of being able to execute a successful social strategy is choosing the right platforms for your business. Between all the available options, this may seem daunting. However, if you ask yourself a few key questions, you should be able to quickly determine which platforms make sense for your business.

Objectives

The first and most important question revolves around your social media objectives. If you’re unable to state how and why a specific channel will help you reach your goals, you should probably forgo it.

If your goal is to boost brand awareness, choose well-established platforms with a large user-base and avoid newer platforms. Well-established platforms are typically easy to use and have the largest audience. As we move toward pay-to-play, it can be hard to reach your target audience organically. Look into available social media advertising options as well, whether your budget is large or small. If your goal is to increase lead generation for your product or service, platforms like LinkedIn, Facebook and Twitter are your best bet.

Target

You should also consider the platforms your target audience is already using. For example, if the bulk of your target is women, ages 45-65, Snapchat is likely not the right platform for you to be spending your time and efforts.

Be aware of your current demographics to make the best decision. Your audience should inform your decision on where to place your efforts and the content you create. The more targeted your approach, the higher your chances are of conversion. If you don’t already have social channels set up, conduct some demographic research to determine what makes the most sense.

Competitors

Where are your competitors present online? What is their following and level of engagement like? What kind of content are they sharing? Knowing the current landscape will give you an idea of what you should and should not be sharing. Sprout Social is a resourceful platform with tools for monitoring how you stack up against your competitors on social media.

Content

The kind of content you create depends on your business and goals. If you want to share industry-specific news, company updates or thought-leadership editorials, you want a platform that is B2B friendly, such as LinkedIn. Twitter is also a great platform for industry news and updates and Medium, Pinterest and Instagram are best suited for B2C businesses that have interesting visual elements. These platforms lend themselves to aspirational visuals and are an excellent place to build your brand’s visual story.

As video content has become more popular, social platforms have adapted to support video content more seamlessly into their feeds. Platforms like Facebook and Twitter tend to have a more universal appeal, while YouTube, Instagram, Snapchat and Periscope appeal more to younger audiences.

When choosing the channels that are right for your business, it’s important to strike a balance. Utilizing only one platform will likely not be enough; however; spreading yourself too thin will make it difficult for you to make enough of an impact on any one platform.

Need help with your social strategy? Let’s talk!

Internships – the gateway to the real world and beyond, where you make lasting connections and learn the ropes of the industry. If you’re just entering the internship world, it can be very daunting and stressful. But don’t worry, we’ve got your back with these do’s and don’ts of internship life.

Continue reading “Intern Tips: Do’s and Don’ts”

Dawn Psaromatis

One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded with so many strong-willed and impressive individuals.

Our next team member to introduce to you is Dawn, our fearless team leader. Dawn is described as remarkable, talented, joyful and a prankster by the rest of the WGPR team. She may hide shrimp tails in your desk for a laugh, but Dawn truly is a one-of-a-kind person with an outstanding sense of humor.

What is your favorite animal?
Goats (fainting goats to be exact)

What’s your favorite color?
Orange and pink

What’s your favorite book?
Pillars of the Earth or East of Eden

What’s your favorite movie?
Sliding Doors

What’s your favorite TV show?
CBS Sunday Morning

What is your favorite song?
My List, Me and You and Your Great Name

What is your favorite food?
Pizza

What is your favorite outdoor activity?
Wakeboarding

What is your favorite form of exercise?
Power walking, running or weight lifting – anything I can do

What is your favorite time of year?
Fall (cooler temperature, beautiful colors, winding down the year, holidays) and Spring (new beginnings)

At what age did you become an adult?
Middle school

If you could be any fictional character, who would you be?
Hermione Granger

If you won the lottery, what would you spend it on?

  • Securing my son’s college fund and savings
  • Paying off any debt/credit card balances
  • Paying off my family’s debt/credit card balances (including my sister’s tuition)
  • A home in Austin (this includes mother-in-law quarters in the back) and a home in Steamboat
  • An office with a test kitchen for Wellington Group Marketing & PR
  • Surprise vacation for my team members
  • Fixing my car and giving it to someone (for free)
  • Buying me a new car
  • 10% for our church
  • A big donation for the missionary we sponsor in Rwanda
  • Adopting a child (or children)
  • A condo and car for our nanny
  • A scholarship fund for underprivileged kids (starting to work with them in middle school)
  • A private plane
  • A boat

If you could meet anyone, living or dead, who would you meet?Jesus, Jimmy Fallon and Bono

What’s the best compliment you’ve ever received?
Anything about my character and humor (and my legs)

If you could go anywhere in the world, where would you go?
Fiji and New Zealand

What is the best gift you’ve ever received?
My husband and son

How would you describe your personal style?
Classic

According to Time Magazine, most people now have an attention span shorter than that of a goldfish’s at nine seconds. It’s no wonder then why we sometimes struggle to stay focused at work with a validating statistic like that! Maintaining your focus is a difficult task, but there are some tips and tricks we use at the office to help us power through.

Coffee, Coffee, Coffee – The power of caffeine is real. While many of us choose to start off the day with coffee, experts say that drinking your caffeine between 10 a.m to noon and 2 p.m. to 5 p.m. will actually help you to be the most productive. If you’re someone who still needs their morning cup of coffee, don’t feel bad, these prime times are good to keep in mind when you are debating that next cup.

Hide Your Phone – Yes, we are well aware this tip is easier said than done. Many of us work with our phone out on our desks, right next to our computer, but this can easily become a distraction. If you’re finding yourself getting distracted often, move your phone from sight. Place it in your desk drawer or purse and change it to airplane mode or “do not disturb” mode. If you have a really important task to tackle, you may even consider powering it off. In addition, this can actually be very helpful for your device. Only when it is powered off can your phone receive service tower updates.

Get Organized – At the start of each day, write down your to-do list and make sure to include the amount of time you think it will take you to complete each task. By including the time, you’ll be more likely to stay on schedule, which also means you’ll subconsciously be forced to more focused and on task. Plus, it is always satisfying to see the visual progress as you cross things off of your list throughout the day.

Stay Hydrated – It seems we’re always hearing about the many benefits of water and there’s a reason for that: hydration is key. If you are dedicated to maintaining focus, then you have to stay hydrated, and coffee doesn’t count. Invest in a reusable water bottle and keep it full and near your desk. You’ll be surprised at the difference you’ll see by simply drinking more water.

What are some of your tricks for maintaining focus at work? Share with us in the comments below!

As PR girls, it’s our job to know current events and be up-to-date on what’s happening in our industry. If we want to produce awesome work for our clients, we’ve got to make sure we aren’t missing a beat! Marketing, public relations and social media are industries that are evolving every single day so we are constantly updating each other on new strategies and ways to get things done. We never stop learning and we wouldn’t want it any other way. We do our fair share of blogging, but we still look to other awesome blogs to keep us on the ball. We’ve put together a list of must-read blogs to get you inspired and help you stay up-to-date on industry news no matter how busy you are.

nyc PR girls – This blog might be our favorite. We love Adrianna and Meg’s blog because they write on a variety of topics from pitching and getting press coverage, to advice on applying for jobs.

PRNewser – Before we hit the hay each night, this is the blog we are reading. It covers the inner working of the PR industry and keeps us up-to-date on the latest industry news that we can’t afford to miss. When we need to know what works, what doesn’t and why, this is the blog we go to!

SocialTimes – Looking for a one-stop-shop for learning all things social media? SocialTimes is the blog for you! From breaking Facebook news to the latest Instagram trends, SocialTimes has the inside scoop.

PR Blonde – Lauren describes her blog as “a little industry and a little fun” and we have to agree. She shows us what happens behind some of the most popular brands in our industry along with tips on how to be the best PR girl we can be. It’s also worth noting how incredibly sweet she is. Trust us, you’ll love her and her blog!

Copyblogger – We love Copyblogger because it offers valuable information to help stay up-to-date on what all is going on in the marketing world. Every week Copyblogger brings us original and relevant content that often teaches us how we can be reaching our client’s target audiences in the most efficient way.

Do you have any favorite blogs from the PR/marketing/social media world? Tell us in a comment below!

Photo courtesy of nycprgirls.com, prblonde.com, adweek.com/prnewser, adweek.com/socialtimes and copyblogger.com

Staying organized at work can be a challenge, especially when you’re working in the marketing and public relations industries. Everyday something new comes up, and you have to completely re-think your schedule and update your planner (we are nothing without our planners!) Good news is – we thrive on the nature of our industry. As PR ladies, we are pros at accepting change and quickly reorganizing our schedule to get the priorities done. So how do we stay organized each day? Read on for some of our secrets!

  • Tidy up: Keeping your desk tidy is the first step to staying organized at work. A clean desk without distractions and clutter will help you focus on the task ahead. If you have trouble keeping your workspace clean and neat, just take five minutes everyday to tidy up. Trust us, you will be way more relaxed throughout your day.
  • Create your to-do list at the end of each day: That’s right. Before you leave the office take some time to write down your to-dos for tomorrow. Doing so allows you to mentally prepare for tomorrow and ensure that you won’t start off the day stressed.
  • Ensure everything has its own space: Public relations has the reputation of being a hyper-organized person’s career. In our office that stereotype rings true. We obsess over folders and structure. Our emails, files and paperwork are all in correctly labeled folders and there may be color coordination involved, don’t judge. If you’re anything like us, you’ll feel much more centered when everything is where it belongs.
  • Make your space work for you: We can’t all have a corner office over looking a beautiful skyline, but we can take a few steps to make our work environment work for us. Here in our office, we despise florescent lighting. Instead, we light up our office with lamps that create an environment that keeps us calm and relaxed.

How do you stay organized at work? Leave us a comment below!

 

 

One of the best ways to connect with your audience is through blogging. When used properly, a blog can be the perfect way to showcase your business’ unique voice while providing informative content and boosting your SEO ranking with fresh content. But how can you ensure that your audience is actually paying attention? Here are a few tips to keep blog readers focused:

Spice It Up With Images.
While written content is great, having too much text in your blog can leave readers burnt out. Break up each post with related images to keep your audience interested in what you have to say. Want to hook them right away? Place an image towards the top of the post to help lure readers into reading the rest of your content.

List, List, List.
To avoid reader burn out, sort your content into lists. Brief, digestible pieces of information are much more attractive to readers than long blocks of text. Notice what we’re doing here?

Get To The Point.
It’s easy to get carried away while blog writing, especially when you’re writing about something you’re truly passionate about. But remember – long-winded opinions don’t always translate well with readers. Keep your content concise and to the point.

Relevancy Is Key.
In today’s world, current events spread online faster than wildfire. Why not join in? Whether it’s the new season of House of Cards or the latest political scandal, connecting your blog’s content to the public’s interest is the perfect way to keep an audience engaged. Need some guidance? Check out our post on how to effectively react to trends.

Don’t Forget To Interact.
Use your blog as a medium to connect with your readers. Make sure it has a comment section so that your audience can react and respond to what you have to say. And when applicable, comment back and get a conversation started. This will not only engage your readers, but it will also keep them coming back for future blog posts.

How do you keep your readers focused? 

mobile apps

With the constant technological whirlwind that our society endures every day, it’s tempting for businesses to believe that they need to hop onto every trend and platform. One area of confusion that many business owners often fret about is app development. When does a company need it and when does it not? It’s important to reach customers where they are – and where they are in today’s environment is mobile. But, this does not necessarily mean that they need an app to get the message.

If you’re thinking of creating a mobile app for your business, here are a few tips to help out along the way:

  • Create An Innovative Idea: Shape your app around a service or action that no other app in the industry provides. Take Nike as an example. The exercise giant was one of the first to jump on this train, developing the Nike+ Running App for users to easily track their running activity. While most brands provide shopping or customization tools, Nike chose to build their brand using an alternative outlet. Runners began to associate Nike with the activity of running, in turn building brand loyalty. Their mobile marketing efforts have continued to evolve with innovation at the heart of it all.
  • Minimize Processes: Your app should minimize an otherwise difficult process for customers. This will allow them to be better served, offering the company a competitive edge. Chase Bank set the standard for mobile app banking – first launching the mobile check scanning function, which all other major banks have fought fiercely to catch up with. No longer do customers have to drive to the bank or stand in line during work hours; they can do it from their own home on their own time. On a smaller scale, a company might have the opportunity to develop a client portal in order to access information or to accomplish a particular task that would otherwise be more complex or time-intensive.
  • Focus On An Extension of a Product Or Service: Use your app to simplify the buying, planning or building process for customers on-the-go. Chipotle, Dominos and other restaurant chains have begun offering food ordering apps, allowing customers to customize their burrito or pizza and place their order – with their credit card already saved – in no time. There is no “about” section; this is not a mobile version of their site… this is about extending the service through their tablet or phone.

As mentioned above, apps are not for everyone. If the following aspects are present in your company’s app brainstorming, it may be best to steer clear of development:

  • No Clear Goals. First and foremost, an app should not be invested in without a clear purpose. Many companies dive in with the mindset that they must create one to stay current, without thinking through why they are doing it. Without pain to resolve and goals to accomplish, put the app conversation aside.
  • No Problem Being Solved. One question you must ask before delving into the world of app development is – will this app provide something more to the customers than what a mobile-optimized, responsive website can provide? If the answer is no, then skip. It’s not worth the hours and dollars needed to build a replica of an existing website.
  • Small Budget.
 Bottom line – app development is not cheap. It takes serious dollars to create an app that will provide a strong return on investment. Beware of app development companies touting claims that they can develop a proper business app with $5000 or less. Typically this kind of app development allows for very little customization, very little functionality and requires the app design to stay within a very strict template or layout. This combination makes for an app that is not unique, cannot solve any problems and, therefore, is not worthwhile.

While apps have the potential to be great business tools, they’re not right for everyone. Always remember to be realistic about your company’s services and budget. Who knows? The next “must-have” app just might have your company’s name on it.

storytelling

As a full service public relations, marketing and communications firm, we often get asked, “So.. what’s really the difference between marketing and PR?” The short answer? Not a whole lot, but there are definitely distinctions between the two that we would like to expand on.

Let’s start with the official definitions:            

Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. –The American Marketing Association

Public Relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. –Public Relations Society of America

The fine lines that separate marketing from PR really revolve around the fact that marketing has a main goal of sales and profit, while PR focuses on the mutual understanding between the organization and its publics along with positive perceptions. In terms of measurement, marketing looks mainly at the short-term results, while PR looks mainly at the long-term results that stem from meaningful conversations with potential customers.

Some activities that fall under the marketing umbrella include:

  • Website
  • Blogging
  • SEO
  • Coupons

Those that fall under the public relations umbrella include:

  • Media relations
  • Crisis Management
  • Social Media
  • Awards

As more and more of our activities have migrated online, the lines between marketing and PR have blurred even further. What makes the two go so well together is the storytelling aspect. Both marketing and PR work to communicate a story so that the organization can gain customers, drive revenue and/or foster positive perceptions.

Public relations creates an environment where marketing can thrive and vice versa. This is the “mash-up” of industries that we are witnessing. It’s all public facing, revenue-driven and necessary for long-term growth. Smart businesses shouldn’t choose between the two, but instead, incorporate them both. Watch out for this throughout 2014 – the industries are only becoming closer!

Effective Marketing Campaign

We’ve already covered some pretty great marketing campaigns in the past, like the Google Android and KitKat partnership, as well as the Twinkies comeback. But what makes these campaigns so effective, you might ask? Well, we’re here to break it down:

Great campaigns have a story, theme and strategy behind them. Before you jump right into the tactics and messaging, it’s important to have a clear statement of strategy and goal for what you want to achieve. Is it awareness?  Is it action? Understanding what your campaign aims to do will guide you and your team as you make the campaign come to life.

Another important element is knowing whom your campaign aims to reach. Analyze your target market and tailor the campaign message to them. Nowadays, you have to utilize multiple channels to get you message through the clutter in order to reach your target. It’s all about sending the right message to the right person at the right time. In order to keep your audience engaged, you need to continue the conversation and foster a relationship with your target so that you stay top of mind. There’s tons of marketing software out there that can help you deliver a series of messages through different channels in a timely fashion, thus nurturing the relationship with your potential customer/client.

An effective marketing campaign is strategic from beginning to end. If you are looking for more advice or guidance, feel free to contact us!  We’d love to help.

SEO

SEO

Bottom line: your website is your #1 marketing medium. It’s how people find you, understand who you are, and get in touch. It is your best lead generation tool available and, therefore, can be an incredible source of revenue.

A beautiful and well branded website design is important (which we cannot stress enough), but that alone will not guarantee that your audience will find it.  So, how do you ensure that your company is seen and heard? Search engine optimization (SEO).

How can you work to improve your search engine ranking?

  1. Create Fresh Content: Blog
    Search engines give greater value to websites that produce fresh content regularly. And, unless you are a big-time eCommerce company, uploading new skus on a weekly basis, your website is generally too static to make the cut. Not only does blogging provide added value for your customers and another outlet for new prospects to discover you, the fresh content that your blog brings to the table helps your ranking by leaps and bounds.
  2. Up the Engagement: Social Media
    With Google’s recent Panda update, social media now carries far greater weight than ever today. Search engines take both followership and engagement (e.g., mentions and retweets) into account. Their thought process? The more engagement and followers you have, the more authority you must have over your area of expertise and the more fresh content you must be producing. Note that this does require you to link your social media from your website and vice versa.
  3. Break It Up: Subpages
    Although it doesn’t seem as user friendly at first glance, search engines (and customers) reward sites that separate their content into various subpages. Think about it this way, because we separate our service pages between branding, social media, marketing, and design, we can be more easily found when someone is searching for that specific service. This also allows for the keywords to be included in your URL and title tags, which helps in the optimization process as well.

Remember that keeping up with your SEO ranking is an ongoing process. With new websites popping up everyday, you are never finished. Stay on top of Google updates and industry trends to ensure you’re changing your methods as the algorithm itself changes too. It’s worth the time and energy!

It’s that time of the year when tricks, treats, trends and pumpkin spice lattes take over. This can only mean one thing: Halloween! Commonly known as “the one night a year when girls can dress like a total slut and no other girls can say anything about it,” to quote Mean Girls. This year, that may be true, especially since “Miley Cyrus costume” is making the ranks as the 2nd most popular Google search. Surprise, surprise, our previous question regarding Miley’s publicity has been answered: there is no such thing as bad publicity.

Aside from the obvious trend in wrecking balls, teddy bears and foam fingers, what else can we expect to see when trick-or-treaters take to the streets? We’ll probably see our fair share of witches, cats, pirates, etc., but as a marketing and PR firm, we’re more intrigued by the creative and innovative Halloween costumes that people come up with.

An easy (yet trendy) outfit we foresee being a hit? We’ll give you a hint: what does the fox say?

We’ve already covered this trend in a previous blog post, and are pretty sure we’ll see some foxes breaking out in song and dance this Halloween. Maybe we’ll finally be able to answer that infamous question…

Another trendy costume for 2013: the little yellow Minions from Despicable Me. Whether you get your adorable minion costume from a store or DIY – please, keep it G rated.

We’ve covered movie caricatures and viral videos – but our list would not be complete without TV-inspired costumes from popular shows like Breaking Bad, Game of Thrones and Duck Dynasty. Yes, whether you wish to channel your inner Walter White, Khaleesi or Willie Robertson, there’s a costume for that – along with 10 DIYs from YouTube to assist you with the project.

Whatever it is you decide to be for Halloween – don’t be afraid to think outside the box! Word on the street is that the most unique costumes get extra candy… but don’t quote us on that. Also, don’t neglect your furry friends! They want to be a part of the festivities too (yes, pet costumes are trending!).

So sit down with that pumpkin spice latte and let your creative juices flow! Use the web and do some research for costume ideas. We’d love to see what you come up with!

 

Marketing Mistakes

As a business owner, it can be easy to forget about the marketing efforts for your own company. We know it can be difficult to make this a priority, especially when you’re constantly giving 110% for your clients.  But there’s no reason your company should lose sight of its own marketing strategies! Here’s a look at some of the most common marketing mistakes that business owners tend to make.

  1. Approaching your business from the mindset of the owner rather than the customer
    It’s very easy for business owners to forget that they have a target with needs, wants and desires. When you don’t speak to your customer in a language that’s easy for them to understand, or if you try to give them products that you think they want rather than what they have been asking for – you’re missing out on the money! It may take some time to step outside of the bubble and rethink your strategy tactics, but if you spend the time getting to know your target, you’re bound to bring in the sales like you never have before. Simply slow down and take a listen.
  2. Forgetting that unhappy employees can lead to unhappy customers (and vice-versa)
    While employee morale may not appear to go hand-in-hand with the world of marketing, we believe in our heart-of-hearts that it is absolutely central. Improving your workspace environment is one way that will help enhance employee morale.  This doesn’t mean you have to bring a ping-pong table into the office or replace your office chairs with bean bags, but there are some smaller efforts that are easy to bring into play in any office environment. For example, weekly-catered lunches, offsite team building exercises, or simply checking in with your staff on a regular basis, are all ways you can ensure your employees’ level of happiness and work-life balance is on target. If you believe that your employees are your most valuable assets, you will bring about a higher level of client contentment, positive brand awareness and overall efficiency to the table.
  3. Losing touch with email marketing and posting frequency
    It’s important to keep your customers engaged without providing them with so much communication that you lose their interest. Remember – balance is everything. Every industry, target and company is different, and it’s up to you to assess how often is enough. Test how your audience interacts to your email marketing or social media content – opt-outs, shares, comments, purchases, etc. It will take some time to find your sweet spot, but it will be worth it. You can also use analytics tools to track how many clicks you received and how many of those clicks lead to revenue for your business. Once you have your “sweet spot” down, create a plan to ensure that keeping up with this frequency is manageable. We recommend mapping out a calendar for each quarter with a tentative content plan marked for each week. 
  4. Not influencing your customers to take action
    In all of your emails, social media posts, advertising and collateral, it’s easy to get caught up in the size of your mailing list or the number of followers that you have. But don’t forget why you spent all of the time, money and energy into building your lists – sales! Remember to apply a “cause and effect” method to all of your messaging. You can create clever-sounding copy or design a beautifully branded campaign, but will it call your customers to action? In your next campaign, ask yourself these questions, and you’ll be well on your way to see an increase in conversation rates: What underlying reason can you give your customer to visit your site, pick up the phone or make a purchase? Is it a discount? Is it a problem that you can solve? What is the cause you are providing? What effect are you looking for? What specifically do you want out of your customer? Are you telling them how to get there in a meaningful way? 

Mistakes are bound to happen and that’s okay. Being aware of these mistakes and learning from them are what can ultimately help you in creating a solid and effective marketing campaign for your company. Remember to consider the needs and wants of your clients, as well as your own employees and target audience.

Testing out these tips at your business? Be sure to share your successes with us below:

 

The Fox

Trends may come and go, but an effective ad relating to the trend will last a lifetime. Think back on some of the popular trends that have occurred this past year – from twerking to the Harlem shake – who knows how long any of these trends will really last. Although it is important to keep up with the latest trends, how quickly you respond is the key.

Let’s travel back in time to this year’s Super Bowl when the Mercedes-Benz Superdome experienced a massive blackout in the middle of the game. It caught the nation by surprise, but one brand in particular was quick to respond to the power outage with a few big plays of its own. Oreo responded with a clever “Dunk in the Dark” ad in real time that effectively demonstrated the importance of being responsive when marketing to consumers. The ad received praise from consumers and various publications, mainly due to their quick reaction to the nationwide fiasco.

So what’s the best method to quickly respond to these trends? Well, for starters, use your team to your advantage to ensure that you’re staying on top of what’s trending. One way to divide and conquer is to have each of your team members monitor and compile news articles and then distribute the list to the rest of your team. This is a great way to stay on top of the headlines. It’s also important to keep the conversation going with your team, as this will help in generating marketing strategies based on the trends you find.

Although your response time to trends is key, it’s also a good idea to find a way to relate the trend back to your brand.

Norwegian comedy duo Ylvis had the internet buzzing when they released their hit dance song, “The Fox.” With over 80 million views on YouTube, it’s safe to say that this video has become quite the trending topic. So much, in fact, that the Fox network quickly used the video to their advantage – within two weeks of “The Fox” video debut, the network filmed and released a promo for their upcoming season premieres. The video includes series clips and network stars singing and dancing to the song’s lyrics. The promo, like the original video, has received positive praise from viewers.

A second example happened a few months ago, when Prince William and Kate Middleton welcomed their first child into the world. At the time, the hashtag, #RoyalBaby, dominated the Twittersphere. The world was buzzing about the news of the newest member of the Royal Family, and brands were quick to capitalize on the arrival of little George. Once again, Oreo reacted fast, and Delta Airlines was not far behind – their ads were released five minutes apart from each other.

Twitter

The messaging used in Delta’s “Show You The World” and Oreo’s “Long Live The Creme” tweets are two examples of how brands can add their own creative twist to a trend and make it relatable to their own audience.

If you’re determined to create an effective ad campaign based on a trending topic, remember to stay at least one step ahead of the game. Monitor the media daily to stay on top of the latest and greatest stories. Trends will come alive when you least expect them, so it’s important to always be prepared!

What are some of your favorite trends from 2013?

Teamwork

Whether you’re an international tech industry giant like Apple or a local Austin hotspot like Lick Ice Creams, creating an authentic set of core values is key to helping define and shape your company’s culture. Not only do they guide what you hire and fire by, but the core values you set into place will ultimately define how others view and interact with your brand. 

To help you get inspired, here’s a look at how our team works together to carry out our own set of core values:

  1. Team-Focused and Team-Driven. Each team member has his or her own skill set and role at Wellington Group, so it’s crucial that we collaborate in order to achieve our goals and carry out our company vision. Whether it’s revising each other’s work or coming together to develop a client strategy, we focus on finding success together. Additionally, what sets us apart is that we truly become a part of our client’s team. We treat their companies like they are our own. This collaborative spirit allows us to have a great time and achieve positive results together.
  2. Laugh Hard, Work Hard. Have you ever heard the phrase “laughter is the best medicine?” This is a concept we know well at Wellington Group! We believe that productivity increases through a healthy dose of laughter, and we continuously aim to bring this attitude out with our clients and our work.
  3. Wow Through Service. We could not effectively craft bright ideas for our clients’ businesses without providing them with a “wow” factor on every project. We’re excited about helping each and every one of our clients grow, and we communicate this through impeccable and innovative solutions.
  4. Active Community Outreach. At Wellington Group, we keep community outreach at the forefront and encourage our customers to do the same. Our founder and CEO, Dawn Wellington Psaromatis, continues to work with PR and marketing students in the area through speaking engagements and mentorship opportunities. We additionally take on pro-bono work for the Cancer Support Community of Central Texas and the Hendrick Home for Children, among others, and volunteer at a local nursing home in the Austin area.
  5. Yes, and… Attitude. This is our most cherished core value. We don’t just stop at the finish line – we keep on running! At Wellington Group, we believe in going above and beyond for our clients at all times. We have played therapist, caterer, videographer and more. “No” is not in our vocabulary.

Our core values are at the heart of our company. We always have and will continue to integrate our core values into our relationships with our clients and one another. And so should you!

Core Values

Feeling inspired? Visit Far West Capital’s recent blog post on core values for more details on how to create your own!

What core values would you hire and fire by?