Texas football season is underway (finally!), which means thousands of people will be shuffling into Darrel K. Royal stadium over the next few months to watch Charlie Strong and the Longhorns take on their 2014 opponents. But before you put on your burnt orange and sing ‘Texas Fight,’ check out Wellington Group Marketing and PR’s tips for an enjoyable game experience:

Wear Sunscreen.
Seriously, we can’t emphasize this enough. Though fall is upon us, it’s still incredibly hot – especially when attending an outdoor sporting event for nearly four hours underneath the Texas sun. To prevent those gnarly stadium sunburns, lather up before heading to the 40 acres. We’re not kidding about the “before” part of that sentence either, as liquids are prohibited upon entering DKR. So, do yourself a favor and embrace the SPF. You’ll thank us later.

Plan Ahead.
Anyone who’s familiar with Austin parking on game days (or Austin parking on anyday, for that matter) knows that it can be a bit of a zoo. To avoid the stress of struggling to find a space in the minutes before kickoff, it’s important to plan ahead. Research available spots (many garages around the UT campus are available during football games) and plan on leaving the house at least an hour and a half to two hours before kickoff to account for any unexpected traffic or filled-up lots. At the end of the day, it pays to be prepared.

Get Loud.
Last, but certainly not least, UT football games are a heck of a lot of fun. From awesome halftime shows to Bevo to Smokey the Cannon firing off every time the Horns score, it’s not hard to get caught up in the camaraderie of game day. And there’s no need to fight it! Don’t be afraid to cheer your brains out when you’re taking in a game – believe us, you won’t be the only one doing it. You know what they say – come early, be loud, stay late and, most importantly, wear burnt orange.

Hook ‘Em!

Since the ladies of Wellington Group Marketing & PR love all things fitness, we never miss an opportunity to check out a new workout class around town. Our latest review comes from our Marketing & PR Guru Rachel and her totally zen experience at Hyde Park Yoga Company.

I’ve been practicing yoga on and off for about 3 years, so when I first moved to the Hyde Park area and discovered Hyde Park Yoga Company, I literally geeked out. From the moment you walk through the door, all of the day’s worries instantly disappear. The quaint space is ideal for a yoga class and gives off such an incredible vibe – it’s almost as if you’re practicing yoga in your own living room (minus the obnoxious couches and chairs that are always in your way).

I signed up for the Vin-Yin class, which is combination of Vinyasa and Yin Yoga and was seriously “Yogi Heaven,” as their website describes. The first half of the class focuses on practicing a steady sequence of your typical yoga poses that are meant to get your heart rate pounding. The room is warm and you’ll definitely be breaking into a sweat. But as the class goes on, you eventually enter into a deep stretch and meditation sequence that instantly cools your body down. It was a total zen moment and I can’t wait to go back to experience it again.

In addition to the Vin-Yin class, Hyde Park Yoga Company also offers classes that teach Gentle, Hatha Flow, Vinyasa and even Yoga 101 for beginners. My next venture will be the Yoga For Runners class, which includes a group morning run lead by trainers from Team Spiridon followed by special yoga class, specifically designed for runners, that focuses on strength, flexibility and core work. How awesome is that?

 To learn more about Hyde Park Yoga Company, visit hydeparkyogaco.com

If you haven’t already noticed, the ladies of Wellington Group absolutely LOVE delicious treats. That being said, you can probably imagine our delight when we discovered Better Bites Bakery products at our local People’s Pharmacy. We were practically drooling when we first discovered their double chocolate cake balls – seriously, if you haven’t tried them you’re missing out!

The cake balls are rich and flavorful, satisfying every post-lunch sweet tooth craving we tend to get from time to time. But the greatness doesn’t stop at amazing flavor. Better Bites Bakery products are crafted with food allergies in mind, meaning that you can depend on them for the highest quality gluten-free, dairy-free, preservative-free and organic baked goods. Delicious AND healthy – I mean, does it get any better than that?

Better Bites Bakery also sells cupcakes, cakes, cookies, bread and scones, among other delicious goodies. We’re certainly doing our part to sample everything on their menu, and you should too!  Plus they’re sold at 20 different vendors around Austin, so there’s really no excuse not to try ‘em out. So go out and get some Better Bites today!

We love summers in Austin. Despite the sizzling hot temps, the city is jam-packed with fun for the entire family (perfect for our resident Wellington Group mommas, Dawn and Emily). Though we could go on for hours about all of the awesomeness happening during this season, we’ve created a list with some of our favorite kid-friendly activities. Enjoy!

Got any family fun to add to our list? Leave us a comment below.

Bearded Brothers

Nothing excites the Wellington Group team more than discovering new local products. Our latest find? Bearded Brothers Energy Bars. Their packaging – complete with the silhouettes of two very bearded brothers – immediately caught our eye while waiting in the checkout line at Juiceland. A quick scan of the label revealed that the bars are 100% natural and made in our very own Austin, Texas, so really, how could we resist?

Not only are the bars gluten-free, organic and vegan, they are also delicious, coming in five different flavors including Blueberry Vanilla, Coconut Mango, Maca Chocolate, Ginger Peach and Raspberry Lemon. In addition to their yummy-ness, the bars are energizing, providing the perfect afternoon pick-me-up to power us through the rest of the workday.

We’re definitely going to keep our snack bar stocked with Bearded Brothers Energy Bars from now on, and you should too! The next time you’re in the mood for a snack, grab one from your local grocery store or at one of their 300 selected vendors nationwide – you won’t be disappointed. 

Our Favorite Food Trucks

Like many Austinites, we are absolutely obsessed with food trucks. Not only do they supply fast and delicious food, they also provide a snapshot of the awesome diversity within our city. From Korean-Mexican fusion to gourmet donuts, there is literally an option for every taste bud. The best part is that they’re located all over town – perfect for all those random I-need-something-delicious-now-or-I’ll-get-hangry moments that we all experience from time to time. Check out our list of go-to Austin food trucks for your lunchtime inspiration. You can thank us later.

  1. Hey! Are You Gonna Eat Or What?
  2. Chi’lantro
  3. Conscious Cravings
  4. Gourdough’s
  5. Micklethwait Craft Meats
  6. Via 313

Images courtesy of: austinfoodcarts.com, 365thingsaustin.com, austinot.com, foodtrailersaustin.com and do512blog.com

Our Favorite ATX Gluten Free Spots

The ladies of Wellington Group love exploring Austin food, especially when it’s gluten free. But as you probably know, finding good gluten free restaurants can be a hassle. To simplify things for all of you GF foodies, here’s a list of our top 5 favorite gluten free spots in Austin. Happy eating!

  1. Gluten Free Buns from Hopdoddy Burger Bar
  2. Gluten Free Desserts from Better Bites Bakery
  3. Gluten Free Tartines from Blue Dahlia Bistro
  4. Gluten Free Pasta from Olive & June
  5. Gluten Free Pizza from Sagra Trattoria and Bar  
Lick Ice Creams

Summer is finally here, and for the ladies of Wellington Group, that means hitting the streets of Austin in search of the best ice cream cone. Thankfully for us, it didn’t take long to discover Lick Ice Creams on South Lamar (and in pints at our neighborhood grocery joints), an Austin original priding itself on “honest and local” ingredients. 

One of our favorite things about Lick is the variety of flavors.  Even if there’s a line out the door, there’s still so much excitement and anticipation that you don’t even care about the wait. Once inside, you’re greeted by a wide variety of unique flavor options. And when we say unique, we mean unique – goat cheese with thyme & honey and roasted beets with fresh mint, to name a few. And for those of you who aren’t feeling as adventurous, their Texas Sheet Cake and Dark Chocolate with Olive Oil and Sea Salt are seriously delish.

What’s best? The all-natural and local ingredients that Lick uses to make its ice cream. From grass-fed milk by Texas’ own Mill-King Market & Creamery to local ingredients like Texas Olive Ranch Olive Oil and Great Bean Chocolate, the Lick team insists on using only the freshest, most high-quality products, most of which include seasonal offerings native to Central Texas land. Bottom line: it’s absolutely worth the extra dollars and cents to treat yourself to ice cream that is not only delicious but has local roots and honors Mother Nature herself.  

So, if you haven’t experienced the yummy deliciousness of Lick yet, GO NOW! Seriously, drop what you’re doing and go this instant. Your taste buds will thank you.

Kickboxing with a Twist

Since the Wellington Group ladies love all things fitness, we never miss an opportunity to check out a new workout class around town. Our latest review comes from one of our interns, Kat Schindler, and her awesome experience with Rachel’s Fight Club Class at Pure Austin:

Call me a wildflower, but I’ve never been the type to go to a workout class more than one or two times without getting bored… until now! For the past three months, I’ve been going to Pure Austin’s Fight Club Class on Wednesday evenings and don’t intend to stop any time soon. Everything about this class makes it the perfect midweek workout experience. The instructor, Rachel, is upbeat, positive, fun and extremely fit. She has a rockin’ bod, which is motivation in itself, and always knows exactly what to say and when to say it to encourage me to push myself even harder. It’s hard and it hurts, but it feels so good.

The Fight Club Class workout is cardio and kickboxing combined. Not only will your heart be beating out of your chest, but you can also learn some self-defense moves too. I don’t consider myself an angry person, but when I’m in this class throwing punches towards the mirror, every ounce of anger, annoyance, stress, and worry leaves my body. My favorite part is when we combine all the punches and scream: “Cross, punch, hook, uppercut!” all together. At this point my endorphins are flowing, thighs are burning, and I’m sweating my booty off. Plus, toned arms and abs of steel are included in the package. What’s not to love? 

As if all of this isn’t enough to make it the best fitness class ever, the class sometimes features a D.J. to drop the beat as you drop some pounds. Your body will be moving and grooving to the beat of the music and burning all over. Never in my life have I walked out of a class feeling the way I do when I leave Fight Club – energized, uplifted, strong, encouraged, worry-free and happily fit!

To learn more about Rachel’s Fight Club class, visit www.pureaustin.com


The Wellington Group Marketing and PR team are huge nerds when it comes to trying new restaurants and products around Austin. We even take time during our lunch breaks to try some of the restaurants and hotspots that are within walking distance from our office. Our recent favorite? People’s Pharmacy. We can’t seem to get enough of their locally delicious food, and seriously can’t stop drinking their green juice!

We tend to visit People’s (that’s what we call it on the PR streets) quite often to grab food or an afternoon sweet snack (Better Bites cupcakes, anyone?) But on a recent venture, something different caught our eye – a large selection of gorgeous glass bottles containing the pharmacy’s very own homemade PharmFresh juice with a cute “Drink Me” style tag that had a fun Alice In Wonderland feel. Since we do love fresh juices, we knew we had to buy a few for our office to try. We simply couldn’t resist the green juice, and boy, are we glad we tried it.

PharmFresh has a variety of different flavors, including The Love Cleanse, Winter Greens, ORACle and Beta Carrot Zing. Our favorite is The Love Cleanse, complete with cucumber, spinach, parsley, kale and celery. It really is easy drinking green. No matter which juice you choose, they are guaranteed to taste super fresh and to give you the nutrients you need to feel rejuvenated and just plain healthy!

Another great reason why we love PharmFresh is the pharmacy’s awesome recycling program – the juice comes in a super cute glass bottle (that we seriously want to keep and put fresh cut flowers in), and if you bring the bottle back after you drink it, you’ll get a refund. See, what’s not to love?

So the next time you’re looking for some fresh juice, be sure to check out PharmFresh at People’s Pharmacy. There’s a good chance you’ll see the WG ladies picking some up for ourselves!

Pure Barre

As lovers of the health and wellness industry, the WG ladies often spend time trying new fitness classes around Austin. From trying a new yoga class to signing up for a 10K, we are always striving to maintain healthy lifestyles. Our latest review comes from our own Marketing & PR Ninja, Emily Kealey, and her awesome experience with Pure Barre: 

I remember my first Pure Barre Class very vividly. It was at the Westlake studio and I was pumped, you guys. Having been a dancer for most of my teens and early twenties, I walked in thinking “I’ve so got this.” Ha, that’s so laughable now. In about the first five minutes of class, I swiftly exited stage left and was served a big slice of humble, booty-kicking pie. I was sweating bullets and my legs were shaking like a leaf in a category five hurricane!

I am not usually one to shy away from a challenge, so I went back the next day… and the next and the next. After three weeks, I could start to see a difference. My tushie was lifted, my arms were toned, my stomach felt like it had a girdle (in a good way) and my legs had not been that toned since I had danced. Those ladies really do mean it when they say “Lift. Tone. Burn.” Three years, a wedding and one adorably awesome baby later, I’m still doing Pure Barre with as much enthusiasm as I did that first week. You know why? I love what it does for my body and my mental clarity, but also, because I love the strength and warmth of the women and instructors there. We are like a little community of strong ladies off and on the barre. So, go get your barre on…

To learn more about Pure Barre, visit purebarre.com.

Camp Mabry is back in business! Years ago, Camp Mabry, the third oldest active military installation in Texas, was a popular community meeting place to exercise because of its mile-long track, large fields, and easily accessible location. After the events of September 11th, increased security closed the base to the public. Camp Mabry has now reopened, inviting the community to enjoy its beautiful natural resources. You will still need to show an I.D. at the gate, but it is a small detail that comes with benefits.

We want to share some of the reasons we believe you should check it out.

Historical Significance

Camp Mabry is the headquarters of the Texas Army, Air National Guard, Texas State Guard and the 36th Infantry Division.

Workout Location

Camp Mabry is a great place to workout. The mile-long track, large fields, and interesting things to see along the way will make your workout fun and satisfying.

The Texas Military Forces Museum

The museum is a great place to spend the afternoon. The museum exhibits include stories and artifacts from the first Texas militia in 1823 to present day. You’ll view displays of tanks and other military transport vehicles, weapons, artillery, a variety of uniform styles, and impacting tributes to fallen soldiers, and learn more about the historical contributions of the members of our military. The museum is free of charge but donations are welcome!

Event Space

Camp Mabry and the Texas Military Forces Museum have meeting and conference rooms available for use. The museum conference rooms can fit 20 to 125, and the actual museum is large enough for galas.  Rentals are reasonable and available seven days a week with special arrangements. Camp Mabry also hosts sporting events such as the Austin Fit Magazine competition just a few months ago.

We encourage you to support our troops and community by making a visit!


Last week at work, a local pie shop, The Pie Society, came to sample us some of their charming pies.

Wellington Group was excited to try a dozen different little crimps: bite-sized pies named after their wavy edges. The wonderful variety and clever names won us over as we sampled flavors ranging from “She’s my Cherry Pie” to “It’s Got Bacon!”  Our personal office favorites were the “Margherita”, stuffed with diced Italian style tomatoes, mozzarella, basil, and yellow onion, as well as the “Coo Coo for Coconut”, whose coconut pie flavor made us, quite literally, melt in our chairs. They were all so wonderfully delicious and cured our sweet tooth desires in a fun, unique way. With dozens of pies in all different sizes and flavors, our office will definitely be keeping them on speed dial for our future sugar cravings. And with free delivery to the Austin community, who could say no to these delightful treats? Thank you, Pie Society!




Written and Photographed by Kendall Hanna

Last weekend, Universal Studios released its adaptation to the Dr. Seuss classic, The Lorax. Like any other of Dr. Seuss’s book, the story uses fun and colorful characters to entertain and teach children important moral lessons.

Recently, the film adaptation has stirred up controversy after Lou Dobbs, a political commentator, criticized The Lorax as a propagandist movie by Hollywood sympathizers of the Left, created only to push anti-industry propaganda on young children. And it is very easy to see where Dobb’s gets the idea the movie attacks the logging and plastic manufacturers and even business owners to some extent. The Lorax takes place in Thneedville, a heavily polluted town devoid of real trees thanks to a young entrepreneur villian called “The Once-ler.” The Once-ler chops down trees and uses the treetops to produce the “thneed,” an all-purpose product he believes everyone needs.

It’s not unheard of for Dr. Seuss’s book to be riddled with a take on hot-button issue. Hidden beneath the layers of whimsical poetry, Dr. Seuss’s books have decried many political issues, including the U.S. occupation of Japan after World War II (Horton Hears a Who!). Still, my guess is Dr. Seuss may have been just reminding us that even when we have the best of intentions, we are still vulnerable to greed. But don’t take my word for it—check out the movie and see for yourself! One side note: the movie isn’t getting the best reviews from the critics and audience for the lack of humor, material to tell a full-length story, etc. It received 59% on Rotten Tomatoes, but it topped the box office last weekend.


We were sent this job opportunity in Austin and wanted to share it with you. If you’re passionate about interactive web marketing and are experienced in developing marketing strategies in the e-commerce, mobile, and interactive space, this opportunity as a Senior Director of Interactive Strategies may be for you.

For more details, take a look at the job posting.