With swimsuit season over and sweater season underway, it can be easy to forget about your fitness routine as the temperature drops. We know a little motivation goes a long way, and having the right attire can be that extra push to get you going. Check out our top ten workout gear picks to keep you excited this fall.

1. We use this Fly Away Tamer headband from Lululemon every day to keep those pesky flyaway hairs from sticking to our faces during yoga or cycling class!

2. This Tervis water bottle accompanies us to work and every workout. It keeps our water cold for the whole day and is sweat-free, keeping our belongings dry.

3. Music is such an important aspect of our workouts. These in-ear headphones by Bose are our favorite way to listen to tunes while hitting the weights.

4. These spacious and colorful Adidas Duffel Bags carry all of our gear to and from the gym without breaking the bank.

5. Our office is full of yogis—and we love this Lululemon yoga mat! This mat is the perfect size and shape to bring with us wherever we go.

6. The name says it all. The Incredible sports bra by Victoria’s Secret provides maximum support during high-intensity workouts, making it our go-to choice when we’re killing it at kickboxing.

7. Whenever it gets chilly outside, we throw on this ¼ zip pullover from Old Navy for our outdoor workouts.

8. These classic Nike running shorts rock because they don’t ride up during a jog. Their loose fit and variety of colors make for a go-to short for any of our workouts.

9. We love these Wild and Free pants from Lululemon. They keep our legs covered without being too warm during a sweaty spin class thanks to the mesh cutouts.

10. Keep your feet from feeling pain with these comfortable and fashionable Nike Free Running Shoes. They are the perfect kicks for a jog along Lady Bird Lake!

What is your must-have gear when you head to the gym? Let us know in the comments!

Tailgate season is in full swing! We’ve put together some of our favorite healthy and yummy foods that would be perfect to indulge in at your next tailgate. Now when you’re rooting on your favorite football team, you won’t have to worry about the unhealthy eating that typically happens at tailgates. Remember – healthy can also be flavorful and delicious!

Tahini Avocado HummusThis delicious recipe from our friends at AVOCARE Extra Virgin Avocado Oil is the perfect game day treat. The dip is best paired with some vegetables, such as bell peppers and carrots, or pita chips and pretzels.

No-Grain-Ola It’s granola—only better! Kitchun’s granola has no grains, no gluten, and no dairy. Their granola only contains ingredients that are good for you while having tasty flavors, such as Holy-Coco-Cacao and Yes You PeCAN, Pumpkin. Delish!

Mini Bun-Less Cheeseburger Bites – You’ll never miss the bun with these mini cheeseburgers on a stick! These cheeseburger bites from Sugar Free Mom are low carb and tiny so you can eat more per serving, and they’re festive for a tailgate.

Paleo Spinach and Artichoke Dip – While it may be difficult to find a Paleo-friendly dip at the grocery store, this recipe from Paleo Leap makes it easy for you to make your own at home. The traditional cream base is substituted with coconut milk, and flavor and weight is given to the dip with bacon, spinach and artichoke.

Cucumber Guacamole BitesThese guacamole goodness bites from Kalyns Kitchen are dairy, gluten free, low-carb and vegan. A win-win! This is a refreshing snack for guacamole lovers and those looking for a meat-less appetizer.

Healthy Turkey ChiliLast but not least, this gluten-free healthy turkey chili from Seasonal Cravings is easy to prepare and healthy. With black beans, sweet potatoes, and ground turkey, you will have a flavorful chili perfect for your next tailgate.

What’s your favorite healthy and yummy tailgate food? Leave us a comment below!

It’s hard to have a bad meal in Austin with the increasing number of fabulous and delicious restaurants our city has to offer. From signature Austin staples to new trendy spots, we’ve put together a list of some of our favorite foodie finds.

Irene’s – 506 West Avenue
What’s better than finding a cool place for a drink that also has good food? Open until 2am, you can indulge in some American food while getting a drink in a retro spot located downtown.

True Food Kitchen – 222 West Avenue
Any restaurant that is a combination of yummy and healthy is a winner in our book. With their wide selection of vegan, vegetarian, and gluten free options, this is a restaurant that has something to offer for everyone.

Galaxy Café – 4616 Triangle Avenue
Locally owned and operated, Galaxy Café has four Austin area locations – one of which is conveniently located right by our office at The Triangle! With whipped sweet potatoes that are out of this world, this is a go-to lunch spot.

Fonda San Miguel – 2330 West North Loop Boulevard
With a great happy hour on Tuesdays, this restaurant is already off to a great start! You can enjoy traditional Mexican cuisine in a hacienda-style space that includes a pretty atrium when dining here.

Freedmen’s – 2402 San Gabriel Street
While in Austin, indulging in some BBQ is a must. Don’t let the location fool you, as Freedmen’s is also a cocktail lounge and beer garden with some of the best brisket and burnt ends in Austin.

Sway – 1417 South 1st Street
When you’re looking for a tasty treat, Sway is the place to go to. A hip Thai eatery with an open kitchen, the menu includes curries, seafood and creative desserts.

Swift’s Attic – 315 Congress Avenue
A classic Austin restaurant, this retro-chic hot spot is known for their inventive small plates, craft beer, and cocktails. Edamame served with pop rocks might be a tale elsewhere, but at Swift’s Attic it is a delicious reality.

Pacha – 4618 Burnet Road
Pacha is not only a coffeehouse that serves organic brews, but an organic café with tasty breakfast and lunch items. Their Pacha latte is a delicious cold brew that can be served cold or warm. Plus, what’s better than indulging in some “healthy” pancakes when dining here!

Did any of your favorites make the list? Let us know in the comments!

We are so excited to welcome Nicole Rich, our new Marketing & PR Intern, to our rockstar team. Born and raised in Chicago for 18 years, Nicole packed up her life and ventured down south to attend The University of Texas at Austin. Currently a third-year Public Relations major, Nicole enjoys social media, promotions, and marketing. With a love for the music industry, she hopes to own an artist management company one day. In her free time, you’ll find Nicole exploring a new Austin landmark, rocking out at a concert, or on a quest to find the best breakfast taco joint in the city.

Welcome to the team, Nicole!

Internships – the gateway to the real world and beyond, where you make lasting connections and learn the ropes of the industry. If you’re just entering the internship world, it can be very daunting and stressful. But don’t worry, we’ve got your back with these do’s and don’ts of internship life.

Continue reading “Intern Tips: Do’s and Don’ts”

Ah the interview process – it’s an exciting, albeit nervous time for most people. The simple fact is every single interviewer is different and searching for different things. Combine that with the pressure of having to come across as the best candidate while staying true to yourself and not being too cheesy is a professional minefield. That being said, here are three simple tips for absolutely rocking it at your next interview.

  1. Dress The Part– As a rule of thumb, we always suggest you dress a little bit dressier than the place where you’re interviewing requires. Our office usually dresses casually, but that doesn’t mean we want an applicant coming to interview in jeans and a V-neck. Step it up a bit – you’re there to impress!
  2. Breathe– Seriously, just breathe. Silence is not your enemy. Don’t be terrified to pause and collect your thoughts. When you don’t breathe and collect your thoughts, you run the risk of talking yourself in circles and nobody will remember what the question (or answer) was.
  3. Be Prepared– Give yourself plenty of time to get to your interview. If you show up too early, just sit in your car and run over your information one more time. Have a copy or two of your resume, cover letter and any work samples that you have. We also suggest you have a copy of you portfolio just in case. And, for the love of all that is good, have some questions prepared to ask at the end of the interview.

Think you’re ready to put your interview skills to the test? You’re in luck! Wellington Group Marketing & PR is hiring our next rockstar intern. Interested? Send your resume, cover letter and writing samples to Sarah Smith at sarah@wellingtongrouppr.com.

We are currently seeking to expand our team of superstars. We are looking for candidates that have a “yes, and…” attitude, a passion for growing companies, love to laugh and are a fan of fitness and lifestyle products and services. Interested candidates should be team-focused, team-driven and want to wow our customers through their talents and services.

If you meet the criteria above and are interested in an account executive position or an internship for the fall – let’s chat.

The Wellington Group Marketing & PR team is comprised of Type A” creatures of habit. If you look inside our planners and digital calendars, you’ll find a detailed layout of our day – color-coded, naturally. The way you start your day sets the tone for the rest of the day, and in our office, that’s imperative to success. Below are some tips on how to set up a morning routine that’ll leave you feeling refreshed, organized and ready to tackle anything thrown your way.

Crank The Tunes
It’s really hard to stay in bed and oversleep when you have your favorite upbeat song enticing you to start your day. Better yet, set a great song as your alarm! It’s hard to start your day off rocky when you’re being serenaded.

Me Time
Set aside a few minutes to have to yourself. Maybe it’s just a minute to make a hot cup of tea or maybe it’s a full yoga session. Whatever it is, make sure you have some time to yourself to ease into the hustle and bustle of the day.

Sweat It Out
Having an early morning sweat sesh is the perfect way to get your mind and body ready for a productive day. Not to mention, starting the day out with a crossed off item on the to-do list will give you a euphoric sensation that’ll make the rest of the list seem less intimidating.

Nutritious & Delicious
We can’t stress the importance of starting the day off with a hearty and healthy breakfast enough. While this may sound daunting to some, your breakfast doesn’t have to be difficult! We are an office of super simple smoothie lovers. There’s something about a fresh green smoothie that really helps you power through your day. Throw your favorite fruit, a leafy green, protein powder and juice or almond milk into a blender and voila!

How do you start your day off? Tell us all about it in the comments below.

Dawn Psaromatis

One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded with so many strong-willed and impressive individuals.

Our next team member to introduce to you is Dawn, our fearless team leader. Dawn is described as remarkable, talented, joyful and a prankster by the rest of the WGPR team. She may hide shrimp tails in your desk for a laugh, but Dawn truly is a one-of-a-kind person with an outstanding sense of humor.

What is your favorite animal?
Goats (fainting goats to be exact)

What’s your favorite color?
Orange and pink

What’s your favorite book?
Pillars of the Earth or East of Eden

What’s your favorite movie?
Sliding Doors

What’s your favorite TV show?
CBS Sunday Morning

What is your favorite song?
My List, Me and You and Your Great Name

What is your favorite food?
Pizza

What is your favorite outdoor activity?
Wakeboarding

What is your favorite form of exercise?
Power walking, running or weight lifting – anything I can do

What is your favorite time of year?
Fall (cooler temperature, beautiful colors, winding down the year, holidays) and Spring (new beginnings)

At what age did you become an adult?
Middle school

If you could be any fictional character, who would you be?
Hermione Granger

If you won the lottery, what would you spend it on?

  • Securing my son’s college fund and savings
  • Paying off any debt/credit card balances
  • Paying off my family’s debt/credit card balances (including my sister’s tuition)
  • A home in Austin (this includes mother-in-law quarters in the back) and a home in Steamboat
  • An office with a test kitchen for Wellington Group Marketing & PR
  • Surprise vacation for my team members
  • Fixing my car and giving it to someone (for free)
  • Buying me a new car
  • 10% for our church
  • A big donation for the missionary we sponsor in Rwanda
  • Adopting a child (or children)
  • A condo and car for our nanny
  • A scholarship fund for underprivileged kids (starting to work with them in middle school)
  • A private plane
  • A boat

If you could meet anyone, living or dead, who would you meet?Jesus, Jimmy Fallon and Bono

What’s the best compliment you’ve ever received?
Anything about my character and humor (and my legs)

If you could go anywhere in the world, where would you go?
Fiji and New Zealand

What is the best gift you’ve ever received?
My husband and son

How would you describe your personal style?
Classic

Books can add so much good to your life – they can inspire, offer escape, bring clarity and ease stress. So, grab a cozy blanket and a cup of tea (or coffee if you’re like Jenn), because we are sharing our favorite reads (as of late).

The Life Changing Magic of Tidying Up by Marie KondoJulia: The Life-Changing Magic of Tidying Up by Marie Kondo
“If you’re like me and love to be organized, but organization doesn’t come naturally to you… you need this book. Marie Kondo is an adorable person who truly has a passion and love for tidying up. Her enthusiasm is contagious and, if you follow her method, it’ll change your life.”

 

The Defining Decade

 

Anna: The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now by Meg Jay, PhD
“If you’re in your 20’s, this book is a must. Spending the past few years in marketing, I’ve heard the term “Millennials” used as a noun, adjective, stereotype and excuse. This book puts all the labels aside and challenges you to evaluate YOUR life – not anyone else’s. Your twenties are a time to make mistakes, learn what works and grow, so don’t waste them inside your comfort zone playing it safe.”

 

The Creation of ANne BoleynSarah: The Creation of Anne Boleyn by Susan Bordo
“I was raised with the stories about King Henry VIII and his wives and was always fascinated by the Tudor family. Anne Boleyn has such a tumultuous history that is shrouded in a lot of rumor and propaganda. This book helped me look at Anne Boleyn in a different way and realize how the “tale of Anne Boleyn” has been twisted and turned to meet the culture of the time. Fun fact: she did not have a 6th finger!”

 

whered-you-go-bernadetteRachel: Where’d You Go Bernadette by Maria Semple
Where’d You Go, Bernadette is a captivating story about Bernadette Fox, a design maven, wife and mom who leads a normal life and suddenly goes missing. I love how each section is written from a different character’s point of view – eventually all of the conversations sync up to uncover where/why Bernadette vanished!“

 

Brené Brown Rising Strong

Jenn: Rising Strong by Brené Brown
“To vulnerably own your story and write the ending how you choose…it’s inspiring, empowering and incredibly freeing. I find myself living a little stronger, a little braver and a little more courageous.

 

 

Imagine Heaven

Dawn: Imagine Heaven by John Burke
“It’s written by a local pastor who studied accounts of people who have had near-death experiences (NDEs). An inspirational journey through the Bible’s picture of heaven, colored with real-life stories of heaven’s wonders, I have a clearer understanding of life after death.“

 

 

The 5000 year leapMichael: The 5000 Year Leap by W. Cleon Skousen
“This should be mandatory reading for every American. The book describes the 28 Principles of Freedom our Founding Fathers said, “must be understood and perpetuated by every people who desire peace, prosperity, and freedom,” and how adherence to these beliefs during the past 200 years has brought about more progress than was made in the previous 5,000 years.”

Is there anything more satisfying than a really good brunch? We don’t think so… As an office of brunch lovers, we know that Austin’s booming brunch scene can make for some tough decisions– that’s why we put together this list of our favorite brunch spots that we think everyone needs to check out.

True Food Kitchen – 222 West Avenue
Brunch doesn’t have to leave you feeling weighed down and tired. True Food Kitchen has lots of yummy, but also good for you, dishes on the menu that will leave you feeling ready to tackle your day. Items like Quinoa Johnny Cakes, Organic Egg Sandwich with Avocado and Smoked Turkey, and a Garden Scramble with Asparagus, Sweet Potatoes and Sausage. They also have an impressive brunch cocktail menu featuring the Scratch Bloody Mary, Citrus Skinny Margarita and the Farmer’s Market Sangria.

WGPR Recommends: Sit outside on the porch and order the Johnny cakes with the Scratch Bloody Mary.


Hillside Farmacy
– 1209 E 11th Street
Take a trip back to the ‘50s as you brunch in this fully restored old drug store that still features the original pharmacy cabinetry. Now a grocery store and restaurant, their brunch menu has become a favorite among Austinites. The menu offers classic, yet unique options like Green Onion Biscuits with Sausage Gravy and Ham and Parmesan Cheese Grits.

WGPR Recommends: Order the fried egg sandwich with a side of Mac and Cheese and a Hibiscus Lemonade.


Sawyer + Co.
– 4827 E Cesar Chavez
Head on over to Sawyer + Co. for some “New Orleans Flavor and Texas Hospitality.”.Saturdays and Sundays from 9 a.m.-3 p.m. you’ll find brunch specials like NOLA-style French Toast, Classic New Orleans Pork Stew with Cheesy Grits, Buttermilk Pancakes, Eggs Sardou, Trailer Park Benedict, Cajun Scramble and so much more.

WGPR Recommends: Start out with Chef Happy’s signature Boudin Balls and then try the Bananas Foster French Toast.


Launderette’s
– 2115 Holly Street
Launderette is relatively new to the Austin food scene, but has been a hit since the day it opened. Behind this Mediterranean-fusion style restaurant are executive chef Rene Ortiz and pastry chef Laura Sawicki of La Condesa and Sway (from which they parted ways to create Launderette). Brunch specialties include Fried Oyster Florentine, Asparagus Benny, Pastrami Hash and so much more.

WGPR Recommends: Order The Americana- sunny eggs, oyster mushrooms, grilled tomato, bacon, toast and then get the Pastry of the Day for desert.
Jacoby’s – 3235 East Cesar Chavez Street
This restaurant keeps it in the family with their “Ranch-To-Table” dining experience. Their meats come directly from the Jacoby family farm and ranching facilities. There are so many delicious options to choose from on the brunch menu like Duck Confit Migas, Country Ham Schnitzel and Chicken Fried Steak & Waffles.

WGPR Recommends: Start off with a Salmon Board for the whole table, then order the Duck Confit Migas with a side of cheddar grits and finish it off with a slice of Kelli’s Blueberry Bread.

 

Frank – 407 Colorado Street
Aside from the awesome location in historic downtown, Frank serves up amazing hot dogs & sausages. Lately they’ve become the talk of the town for their weekend brunch. For cocktails they offer the “Red Headed Stranger” – Frank’s take on a Bloody Mary with bacon infused vodka, “The Crankenstein” which includes cold brew coffee, chocolate and vodka, and many more. For a meal, try the Chicken & Waffles, the Breakfast Burger or the Shrimp & Grits.

WGPR Recommends: The Red Headed Stranger followed by the Shrimp & Grits.
24 Diner – 600 N. Lamar
“Chef inspired comfort food.” They are indeed open 24 hours a day serving up Chicken and Waffles, Veggie Hash, Meatloaf, Burgers and Milkshakes. All of the dishes have a unique twist on the classic favorite and offer farm to table, local and organic ingredients. 

WGPR Recommends: You can’t go to 24 Diner and not try the Chicken & Waffles.


Blue Dahlia Bistro –
1115 E 11th Street
Austin’s little piece of France. This place is absolutely adorable and charming and will make you feel like you’re dining in Paris. The French Crepes, Blueberry Blintzes and Egg Frittata are perfect for brunch.

WGPR Recommends: Order The French Crepes with a side of Fruit Salad.


Walton’s Fancy and Staple –
609 W 6th Street
Sandra Bullock knew what she was doing with this one. Located in the hip and vibrant West 6th area, Walton’s is an adorable coffee and flower shop, as well as deli and restaurant. Saturdays and Sundays until 2 p.m. you can order off the brunch menu – Walton’s Benedict, Beignets, Seasonal Quiche and Belgian Waffles.

WGPR Recommends: Get the French Toast and then get some Macaroons to go!


Bouldin Creek Café – 1900 S 1st Street
Got any vegetarians in the house? Bouldin Creek Café is a completely vegetarian restaurant loved by both vegetarians and omnivores alike! While this is a great place to go to for brunch, they serve breakfast all day long! Breakfast for dinner, anyone?. They have an array of Omelets, a “Predictable Breakfast”, Migas and Tamales (pictured).

WGPR Recommends: Sit on the porch and soak in the South Austin vibes. Start off with Beet Lemonade and some Chips and Salsa, then order the Tamale Breakfast. Finish it all off with of their fresh baked goods.

What are some of your favorite brunch spots in Austin? Let us know your brunch “must-haves” in the comments below.

Culturemap Tastemaker Awards 2016

Anytime there’s a party involving the crème de la crème of the local culinary scene, you can count us in. The Culturemap Tastemaker Awards is one of our favorite events of the year. From rockstar chefs to super suave bartenders, attendees can sample the talents of them all. We threw back michelada oysters, devoured nutella mousse and savored every tequila-laden beverage we could get our hands on. Seriously, what’s not to love?

The food – We came. We saw. We conquered. After sampling every table, we were tempted to make the rounds again. From San Antonio favorites like Brigid and Shuck Shack to Austin newbies such as Central Standard and Geraldine’s, each table offered something unique and flavorful. While everything was absolutely delicious, some of our favorites included the pork belly from Wu Chow and the chocolate nutella mousse from Oasthouse Kitchen + Bar.

When it came to drinks, the Herradura Tequila sure was flowing. Bartenders from some of the most popular haunts in town dazzled with their creativity and artistic flair. From fancy pouring, to herbs picked straight from their gardens, we were incredibly impressed with this year’s top bartender choices. Huge congratulations to Justin Elliott of The Townsend for winning the Bartender of the Year Award – it was well deserved.

After eating and drinking to our hearts content – it was time to get silly. We discovered the wonders of edible pictures thanks to Kellie’s Baking Co. All other baked goods that don’t have our faces on them will pale in comparison to the excitement of eating a sugar version of yourself. We then moved on to the My Event Is The Bomb interactive photo booth. The usually composed WGPR ladies simply couldn’t let the dinosaur masks and humorously large sunglasses go to waste. We simply commandeered the station and had a ball. The only thing to top off all the fun? Being sent home with warm Tiff’s Treats.

Thank you, Culturemap for throwing, once again, an amazing party. We will most certainly be back next year to see what magical night you have planned for us.

To check out the winners of the 2016 Tastemaker awards, click HERE.

Blogs have the ability to inspire us and open our eyes to new and exciting things. From food to ideas, places and adventures, blogs allow us to experience and see the world from points of view we may not experience by ourselves. We wanted to share with you a few of our favorite Austin bloggers. With their vastly different personalities and content, these ladies inspire, enlighten andour love for Austin run a little

  1. A Taste of KokoThis beautiful, scrumptious blog by Jane Ko, (more commonly known as Koko) will have you drooling in a matter of seconds. Through gorgeous, mouthwatering photography, A Taste of Koko will introduce you to the greatest finds in Austin cuisine and hot weekend getaways. This is our go-to blog for finding new restaurants to try and very important need-to-know topics – like the 25 most Instagram-worthy restaurants in Austin. When she’s not blogging, she’s a professional social media and community manager and hosts the largest food crawl in Austin during SXSW with over 20,000 participants. She’s also a pleasure to work with – check out her beautiful photography from a recent event we hosted for one of our favorite client’s, True Food Kitchen.
  2. Camille Styles“A healthy life. Well styled.” Camille Styles’ blog is the go-to place for recipes, health and fitness, as well as style and beauty. Through uplifting articles, tutorials, and beautiful photography – this blog aims to inspire clean living, healthy choices and happy, beautiful lives. We have the privilege of working with Camille and most definitely take her advice to heart. Our favorite part of the blog? Camille’s Kitchen where you can find innovative and delicious recipes like Chicken Tequila Taquitos and Mexican Street Corn Salad.
  3. Love and LemonsOh man, do we love Love and Lemons! Husband and wife duo, Jeanine and Jack, enjoy cooking and photographing food that’s “fresh, bright, and often finished with a squeeze of lemon.” Whenever we’re looking to make a healthy and delicious meal we head over to Love and Lemons for inspiration. They just came out with new cookbook “The Love and Lemons Cookbook” and we challenge you to look at it without getting hungry. One of our go-to recipes is the recipe for Sweet Potato Avocado Tacos – yum!
  4. Addie BroylesNow this awesome lady has got a lot going on- she’s writes about food for the Austin American-Statesman’s popular Relish Austin blog, works with the local food blogging community, maintains her own blog The Feminist Kitchen, and holds a feminist book club and film series every month all while raising two young sons. We go to Relish Austin for everything from advice on what salsa to pick up at the grocery store, an explanation on what “shakshouka” is (say that 5 times fast), to finding out how the hot sauce in Hillary Clinton’s bag has ties to Austin. We recommend joining her next book club meet up and picking up her newest cookbook, “The Austin Food Blogger Alliance Cookbook” for gorgeous, mouthwatering food photos and recipes from local Austin bloggers.
  5. The Hungry ChroniclesThe Hungry Chronicles blog is every foodie’s fantasy. From stunning photography, to taste bud-tantalizing recipes, The Hungry Chronicles is a feast for all senses. Be warned, if you venture to the “My Hungry Travels” section of the blog you’ll be booking plane tickets before you know it! We suggest checking out the “Hungry Girl Austin” section of the blog before your next girl’s night out on the town.
  6. Girl Eats WorldWho would have guessed that a gas station indian-chinese fusion restaurant called “Chicken Lollypop” was any good? Girl Eats World is a master of knowing those hidden gems that every Austintine should be familiar with but isn’t? She offers alternatives to local favorites everyone knows about – there are so many good places in Austin that don’t get enough attention. Her honesty and enthusiasm about restaurants is contagious and you can count on her to provide all the details you need.
  7. The Bikini ExperimentWe love that Lauren of The Bikini Experiment is all about empowering women to be their best selves. She wasn’t at all athletic until she turned 30 and decided to make a huge life change. She is truly an inspiration! We go to Lauren’s blog for her awesome workouts and relatable fitness advice. Our team has made a habit out of doing her best desk stretches!
  8. Linda WagnerLinda Wagner is the epitome of a healthy lifestyle. She uses her blog to help people everywhere become their best, happiest and most confident selves. She hates words like “diet,” “calorie restriction,” and “excessive exercise.” She wants people to know it’s all about living a healthy lifestyle, radiating confidence, being inspired and feeling happy. Her blog features a myriad of delicious, healthy recipes- and our favorite, desserts! Try The Coconut Vanilla Chia Superfood pudding – you won’t regret it!
  9. spinsyddyOur love for fitness is fierce – and thanks to ClassPass we try to get our sweat on at every new studio and class in town. That’s why we were so excited to find Sydney of spinsyddy’s blog. Sydney goes to hundreds of gyms and classes all over Austin and gives in-depth reviews of them- making all of our lives easier. For those wanting to get in a good workout without spending big bucks, Sydney’s website has an exhaustive list of free workouts around Austin. Plus, she regularly partners with gyms to provide great deals.
  10. The Fit ForkJennifer of The Fit Fork is a true wellness guru. An award-winning recipe developer, competitive runner and CrossFit enthusiast, Jennifer does it all. The Fit Fork is a one-stop-shop for all things fitness and nutrition. Check out the Workouts page for an awesome workout and then whip up one of the guilt-free recipes that are abundant on The Fit Fork. We can’t stop making her recipe for Sweet Potato Strings with Blue Cheese – yum!

Have you ever tried to launch an unfamiliar product with a funny name in an overcrowded market? We have. And it worked fabulously. Here’s just a flavor of our needle moving strategy.

Meet Maguey Sap (pronounced Mah-Gey), a staple and household name in Mexico. A healthier alternative sweetener, it’s delicious, natural, fresh and packed with prebiotic fiber, antioxidants and amino acids. The team behind Maguey Sap, Villa de Patos, came to Wellington Group Marketing & PR to introduce this sweet and sappy product to the US.

Part of our robust marketing and PR plan includes developing approachable and appetizing recipes to showcase the versatility, flavor profile and deliciousness of Maguey Sap.

We research, create, develop, test, perfect and photograph recipes. We’re able to use these recipes to send product, food samples and recipe cards to the media and grocery store distributors, use them at demos in grocery stores and national tradeshows and share them with people like you.

If the recipes aren’t enough to have you running to your nearest Whole Foods or Central Market, learn a little more about Villa de Patos and Maguey Sap here. Even better, here’s a coupon. You won’t be disappointed. Happy Eating!

This is just one strategy we put into action for our clients. Interested in learning what else we did and how we can help you?

Let’s schedule a time to talk.

[Download the full case study here]

One of the Wellington Group Marketing & PR core values is “laugh hard, work hard,” and boy do we live up to it. Our office is a tight-knit group of individuals with quirky personalities and passionate spirits. Our team is incredibly unique, and we want to invite you to see a little behind the scenes of what it’s like to be surrounded by so many strong-willed and impressive individuals.

Our next team member to introduce to you is Michael, our phenomenal Godfather of Strategy & Details. Michael is described as brilliant, a perfectionist and dependable by the rest of the WGPR team. Hard working and always ready to save the day, we can always count on Michael to keep us all in line! So, without further ado, we introduce:

Michael Ford Wellington

What is your favorite animal? Gorilla

What’s your favorite color? Blue

What’s your favorite book? The Grapes of Wrath

What’s your favorite movie? Forrest Gump

What’s your favorite TV show? Nurse Jackie

What is your favorite song? Color My World (Chicago)

What is your favorite food? Prime Rib

What is your favorite outdoor activity? Gardening

What is your favorite form of exercise? Yard work

What is your favorite time of year? Summer

At what age did you become an adult? About age 3

If you could be any fictional character, who would you be? The Invisible Man

If you won the lottery, what would you spend it on? An airplane and a beach house

If you could meet anyone, living or dead, who would you meet? Gen. George Patton

What’s the best compliment you’ve ever received? “You’re the best boss I’ve ever had.”

If you could go anywhere in the world, where would you go? Australia

Favorite sports teams? Atlanta Braves/Atlanta Falcons/San Antonio Spurs/University of Texas Longhorns football/USAF Academy Falcons (all sports)

What is the best gift you’ve ever received? Paver with my name & class at the Air Force Academy

How would you describe your personal style? “Just the facts, Ma’am”